360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 14, 2014 By Michael Litt

How to Close More Sales Deals with Video

Trust is a fundamental component of any good sales relationship, and – as any great salesperson knows – you can create incredible trust with a personal connection. All of your efforts to humanize your brand and connect with customers are worthwhile because people ultimately want to do business... Read More

Marketing, Sales

Mar 14, 2014 By Geoffrey James

How to Get a Great Sales Referral

Of all types of sales leads, referrals are the easiest to close. However, many salespeople ask for referrals at the wrong time and in the wrong way. They do this because they don't understand that the reason that a customer would give a referral is because they TRUST the... Read More

Sales

Mar 14, 2014 By Laura Fagan

3 Big Ways Employees Make Salesforce.com What It Is Today

It would be impossible to celebrate salesforce.com’s 15th birthday without offering an extra big “thank you” to our more than 13,000 team members. Our employees exemplify salesforce.com’s core values of customer success, innovation, and giving back. They are why salesforce.com has been named one... Read More

Featured, News

Mar 14, 2014 By Laura Fagan

How the Healthcare Industry Can Benefit From a Customer Engagement Center

Just a decade or two ago, health insurers had the upper hand. They decided when and how members could contact them for help, usually over the phone. The power has since shifted to the customer. In the new competitive era of healthcare reform, payers must meet their members’ expectations by... Read More

Customer Service

Mar 14, 2014 By Jen Ribble

The Best Content Celebrating 25 Years of the World Wide Web

Earlier this week, the world celebrated the 25th anniversary of an invention that changed the world forever. On March 12, 1989 -- about 20 years after the first connection was established over the Internet -- British scientist Tim Berners-Lee submitted a proposal for an information management... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

Mar 14, 2014 By Julie Brown

Success with Subject Line Symbols

Over the past few months, I've noticed that nearly every day there is at least one email in my inbox containing a symbol, icon, or special character in the subject line. My question is, are marketers using these symbols in their email campaigns because they have proven effective in breaking... Read More

Marketing, Email Marketing, Strategy

Mar 13, 2014 By Jay Gaines

The Correct Way to Define a Lead

Too often, when marketing leaders sit down with their counterparts in sales to discuss lead definitions, the first and only factor that is considered is what sales wants. While this discussion is relevant and valuable, the result is typically one of the following two scenarios: “Cream of the... Read More

Marketing, Sales

Mar 13, 2014 By Peri Shawn

3 Ways to Leverage Your CRM During Sales Coaching

Many sales managers use their CRM to stay on top of what their salespeople are doing and the results they are getting. These are important aspects of CRM usage. Your CRM can also be a great sales coaching aid. The data it provides gives perspective to the past so you can better help your... Read More

Sales

Mar 13, 2014 By Jeff Toister

Why Role Playing Doesn't Work for Customer Service Training

Here are two things you can count on when scheduling customer service training. Employees will be worried that the training includes role-playing. Managers will be worried that the training doesn’t include role-playing. Employees don’t like role-playing because it feels awkward and... Read More

Customer Service, Service Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Close More Sales Deals with Video

How to Get a Great Sales Referral

3 Big Ways Employees Make Salesforce.com What It Is Today

How the Healthcare Industry Can Benefit From a Customer Engagement Center

The Best Content Celebrating 25 Years of the World Wide Web

Success with Subject Line Symbols

The Correct Way to Define a Lead

3 Ways to Leverage Your CRM During Sales Coaching

Why Role Playing Doesn't Work for Customer Service Training

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First