360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 14, 2015 By Marta Lawrence

Ready? Action! Enter the Dreamforce Film Festival and Win Big

Have you ever dreamed of being a film director? Whether you’re a movie buff—or have hidden aspirations to be the next Spielberg—Dreamforce is giving you the chance to let your creativity shine (and win some really cool prizes). The Dreamforce Film Festival, which will be held throughout Dreamforce... Read More

Marketing Cloud, Marketing, Featured

Aug 13, 2015 By Matthew Hutchinson

Are You Prepared? Gartner Predicts 90% of Companies Will Soon Use Social Customer Care

While few will dispute that social media has transformed how marketers engage customers, only in the last few years have customer support organizations truly embraced social as a service strategy. However, as companies like HP demonstrate, those that make social customer care a core component of... Read More

Cloud, Customer Service, Marketing Cloud

Aug 12, 2015 By Matthew Hutchinson

10 Ways to Change the World’s Perception of Digital Marketing

I’m a marketer. You probably are too. I did some really unscientific research on LinkedIn, and it appears as though there are around a million of us on the planet. That means we represent about .0001 percent of the population. If the conversations I have with non-marketers are barometers, the... Read More

Marketing, Featured

Aug 11, 2015 By Brett Weigl

5 Social Customer Care Tips to Connect @CrypticNames with @KnownCustomers

The writing is on the wall at Facebook—and loud and clear in Twitter feeds. Social has emerged as a preferred channel for customers to seek service and resolve issues. Whether they’re @mentioning a company directly, or #venting frustrations to their friends and followers, they expect their voices... Read More

Marketing Cloud, Marketing, Social, Social Media, Customer Service

Aug 10, 2015 By Eric Bensley

Smarter. Faster. Mobile. "5 Stories of Customer Success with the Salesforce1 Mobile App" — A New Salesforce E-Book

It’s been nearly two years since Salesforce introduced the Salesforce1 Mobile App. Today, more than 100,000 companies use it and over 4 million custom apps have been built for it. By any measure, these are phenomenal figures. But what’s the deeper story behind the numbers? How are companies using... Read More

Cloud, Featured, Mobile

Aug 10, 2015 By Alexa Schirtzinger

7 Secrets to a Successful Job Interview

Job interviews are like a more awkward, less immediately gratifying, form of speed dating. You don’t get a nice dinner out of the deal, but the tension is the same: each person is evaluating the other to see if they match. Add to that intoxicating cocktail of discomfort the fact that, in a job... Read More

Featured, Practical Tips

Aug 07, 2015 By Adam Blitzer

Fast-Growing Companies Are Choosing Salesforce Pardot to Empower Sales and Marketing to Work Smarter Together

Marketing automation is quickly becoming one of the most essential tools for marketers. According to our 2015 State of B2B Marketing report, which surveyed more than 2,200 B2B marketers, 70% of respondents stated that marketing automation was either an effective or very effective tool for digital... Read More

Marketing, Marketing Cloud

Aug 06, 2015 By Paul Tatum

5 Inspirations that Can Keep Government Relevant…Including High-Tech Trash Cans?

I am seeing innovation from the private sector change the rules of engagement. Innovative leaders from cutting-edge companies are applying the latest technology to rethink traditional business processes and meet the dynamic needs of today’s evolving customer demands. As a result, these companies... Read More

Cloud, Public Sector

Aug 06, 2015 By Fergal Glynn

Sales Meeting Best Practices: How To Plan And Prepare For Effective Meetings

If you’ve ever attended a sales meeting, there is a good chance that you have seen bored, disinterested, or even resistant sales reps. The fact is, sales meetings often are boring because of their very nature: a sales manager and a team of reps going over prospect lists and how many deals they... Read More

Sales

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Ready? Action! Enter the Dreamforce Film Festival and Win Big

Are You Prepared? Gartner Predicts 90% of Companies Will Soon Use Social Customer Care

10 Ways to Change the World’s Perception of Digital Marketing

5 Social Customer Care Tips to Connect @CrypticNames with @KnownCustomers

Smarter. Faster. Mobile. "5 Stories of Customer Success with the Salesforce1 Mobile App" — A New Salesforce E-Book

7 Secrets to a Successful Job Interview

Fast-Growing Companies Are Choosing Salesforce Pardot to Empower Sales and Marketing to Work Smarter Together

5 Inspirations that Can Keep Government Relevant…Including High-Tech Trash Cans?

Sales Meeting Best Practices: How To Plan And Prepare For Effective Meetings

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First