360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 23, 2015 By Andrew Davies

5 Considerations for Winning Complex Sales Conversations

Our team loves the work of Tim Riesterer and Erik Peterson of Corporate Visions — a leading marketing and sales messaging, tools and training company that helps global B2B companies create more sales opportunities. We’ve had the pleasure of hearing both gentlemen speak several times this year on... Read More

Sales

Oct 22, 2015 By Emily Stanford

The Top 3 Reasons to Sign Up for Our Blog Weekly Digest

Hey, awesome reader! Did you know we have a weekly digest that compiles all of our best blog content from the week and sends it right to your inbox every Monday morning? You should sign up today, and here are the top three reasons why: 1. Stay up-to-date, even when you’re busy Every day... Read More

Cloud

Oct 22, 2015 By Marta Lawrence

Belmont Stakes Makes Horse Racing History with Help from Social Studio

When American Pharaoh won the Triple Crown in June at the 147th running of the Belmont Stakes, more than 240,000 tweets were sent in the 15 minutes following the race, according to Twitter. By Sports Illustrated’s account, tweets were flying in as fast as 48,000 per minute. While fans were busy... Read More

Marketing, Marketing Cloud

Oct 22, 2015 By Marissa Kraines

What Service Professionals Learned at Dreamforce

At Dreamforce ‘15, service professionals were inspired by Salesforce’s vision for customer service in this new era - one where connected products and devices make us more connected than ever before. In this hyper-connected world, customers are basing purchase decisions on experience, rather than... Read More

Dreamforce, Service Cloud, Service

Oct 22, 2015 By Michael Shearer

Use Your Target Audience as Experts

We’ve recently introduced a new technology to help organizations manage their technology selection. However, we’ve found that, just like any new software market, people were slow to adopt and were okay with their current methods (lots of emails and spreadsheets). Much like marketing automation... Read More

Marketing, Sales

Oct 22, 2015 By Kyle Graden

Reach Equality-Minded Consumers with Thoughtful Advertising

October 11th marked the 27th anniversary of National Coming Out Day, a day to celebrate coming out as Lesbian, Gay, Bisexual, Transgender or Queer (LGBTQ) or as an ally. Visibility is important to the LGBTQ consumer because they've had to hide their identity before coming out, so it is important to... Read More

Marketing, Marketing Cloud, Social Media

Oct 22, 2015 By Joanne Black

Why Sales Isn't Off the Hook for Generating Referral Leads

Salespeople aren't the only ones who understand the value of referrals. Marketers get it, too, and they're ready to help sales teams generate more referrals and follow up on the great leads. Equally important, marketing has the tools to streamline the sales process so that every single client... Read More

Sales

Oct 21, 2015 By Shelley Cernel

5 Habits of Successful Sales Reps

In today’s competitive business environment, sales organizations are increasingly chasing more aggressive goals with greater pressure to overachieve. But even with such a key role in the company, only 10% of sales reps are consistently hit their goals. So what makes those top sales reps so... Read More

Sales

Oct 21, 2015 By Kyle Graden

Advertising Insights: Lift in Brand Metrics, Marketing Meets IT, Canada Growth

The digital world changes every second and, coordinating a customer journey in a secure and scalable fashion can be a challenging task without the proper resources. This week’s insights show the lift in brand metrics with mobile ads, how marketers work closely with IT, and the growth of mobile... Read More

Marketing, Marketing Cloud, Social Media

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Considerations for Winning Complex Sales Conversations

The Top 3 Reasons to Sign Up for Our Blog Weekly Digest

Belmont Stakes Makes Horse Racing History with Help from Social Studio

What Service Professionals Learned at Dreamforce

Use Your Target Audience as Experts

Reach Equality-Minded Consumers with Thoughtful Advertising

Why Sales Isn't Off the Hook for Generating Referral Leads

5 Habits of Successful Sales Reps

Advertising Insights: Lift in Brand Metrics, Marketing Meets IT, Canada Growth

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First