360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 19, 2018 By Owen Milbury

For Some Retailers, ROI Has a Much Different Meaning

You may think that the NRF Big Show kicks off when the expo floor opens and the main sessions begin, but I’m going to let you in on a secret. The first “must attend” event actually takes place the day before, at RetailROI’s SuperSaturday.... Read More

Commerce, Commerce Cloud, Events

Jan 18, 2018 By Michelle Roberts

Leveling Up: When to Spend on Marketing Tools

Marketing technology has ballooned to a $34 billion dollar industry and has become a critical line item in marketing budgets today. Small- and mid-size companies have a million options to upgrade, automate, and integrate their systems. But before you sign a three-year contract on a new tech tool,... Read More

Marketing, Leadership

Jan 18, 2018 By Ruthie Miller

Infographic: Technology Trends Shaping Small Businesses in 2018

It’s probably not surprising that 58% of consumers and 77% of business buyers say technology has significantly changed their expectations of how companies should interact with them. After all, technology has reshaped our world over the past decade. But can small businesses compete with their larger... Read More

Small Business

Jan 18, 2018 By Zachary Reiss-Davis

Salesforce Releases Digital Advertising 2020 Report — Convergence, Data, and Measurement Drive Ad Transformation

Global digital advertising spend reached $209 billion in 2017. Whether on mobile, social or the web, consumers are receiving more marketing messages than ever before. For companies to cut through that noise, advertisers must deliver relevant content that resonates with every individual. Released... Read More

Marketing, Marketing Cloud, Advertising

Jan 17, 2018 By Laura Woods

How One Woman Tackled the Tech Gender Gap (Plus 4 Inspiring Twitter Handles to Follow)

Tanya Lushchuk has never been afraid of the unknown. After a successful early career in public relations and digital advertising, she left agency life for an in-house position in a completely different industry: pharmaceutical technology. Working in the Ukrainian tech industry was a big change for... Read More

Equality, Careers, Trailblazer Story

Jan 17, 2018 By Madison Slinker

7 Scientific Ways to Become More Resilient

Organizational psychologist Adam Grant studies compassion–our ability to endure suffering, grief, and ultimately prove resilient in spite of life’s biggest battles. In an inspiring talk at Dreamforce, he shared insights from his newest book, Option B. His research encourages motivated Trailblazers... Read More

Careers, Cloud

Jan 17, 2018 By Kay Mcardle

5 Steps for a Refreshed Digital Marketing Roadmap

If a 2018 digital refresh is on your new year’s resolutions list, you’re in luck. Below is a 5-step process to guide you and your digital marketing team to establish a vision, supporting goals and the tactics to achieve them over the next 12 months. The best part is you can complete this exercise... Read More

Marketing

Jan 17, 2018 By Will Moxley

Introducing Lightning Data: The New Way to Get the Right Data to Fuel Your Business

There are some amazing things happening with the technology we use to run our business. Intelligence is becoming a reality for companies of all sizes, many of our laborious tasks can be automated, and we’re better able to focus on the best use of our time. In all this though, there is a truth that... Read More

Analytics

Jan 17, 2018 By Rob Garf

NRF 2018: Deloitte Chief Innovation Officer – Five Percent Growth is the New Benchmark

At the 2018 NRF Big Show, we spoke with Deloitte Consulting’s Chief Innovation Officer, who says that despite the strong holiday shopping season, retailers should not be taking a victory lap. Find out why.... Read More

Commerce, Retail Insights, Events

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

For Some Retailers, ROI Has a Much Different Meaning

Leveling Up: When to Spend on Marketing Tools

Infographic: Technology Trends Shaping Small Businesses in 2018

Salesforce Releases Digital Advertising 2020 Report — Convergence, Data, and Measurement Drive Ad Transformation

How One Woman Tackled the Tech Gender Gap (Plus 4 Inspiring Twitter Handles to Follow)

7 Scientific Ways to Become More Resilient

5 Steps for a Refreshed Digital Marketing Roadmap

Introducing Lightning Data: The New Way to Get the Right Data to Fuel Your Business

NRF 2018: Deloitte Chief Innovation Officer – Five Percent Growth is the New Benchmark

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First