360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 17, 2014 By JT Ripton

5 Ways Cross-Device Tracking is Already Changing Sales

When it comes to online sales, there was no such thing as cross-device tracking a few years ago. If a customer turned off their desktop computer and opened their laptop later that evening, tracking tools would see the laptop as a different user. Today, Google is changing the game. If a user closes... Read More

Featured, IT, Mobile, Sales

Feb 14, 2014 By Amy Grenham

Marketing and IT: Star Crossed Lovers or Match Made in Heaven?

There’s a new couple in town this Valentine’s day. They may not be the likeliest of Valentines, but they’ve been spending a lot of time together lately….and things are starting to happen…. Meet Ms. Marketing and Mr. IT. Once upon a time there was barely a flicker between them. She worked on the... Read More

Featured, Marketing, Mobile

Feb 13, 2014 By Laura Fagan

6 Smart Reasons to Run Your Company on a Cloud Platform

Information technology departments everywhere want to create custom applications. These apps should provide real value to their company, employees, and partners, and support the pace of business today. At the same time, IT must have agility and accelerate development speeds, while decreasing costs... Read More

Featured, Mobile, Platform

Feb 11, 2014 By Kim Dushinski

How to Give Your Business a Mobile Makeover

Change happens to us in business and life and too often, change means doing big things that yield little results. But when extreme results come from small changes, life-changing strategies come about that really mean business. Mobile is someting we must all embrace in our business and here... Read More

Customer Service, Sales, Mobile

Feb 10, 2014 By Dylan Steele and Malachy Walsh

The Anatomy of a Mobile App

Last week, we talked about the four back-end layers behind every great mobile app. Theoretically, you’ve made a lot of great technology decisions driven by the business objective you have for the app. Now, we'll get into the mobile device itself, including features, tools, and the engaging... Read More

Mobile, Platform

Feb 05, 2014 By Kim Dushinski

5 Best Practices for Mobile Marketing

If you haven't overhauled your mobile strategy in the last year, you might as well be showing up to the hottest club in moon boots and a comb in your back pocket. Mobile marketing has quickly become the most integral part of the marketing mix landscape. By following these best practices,... Read More

Featured, Marketing, Mobile, Sales

Feb 05, 2014 By Brett Colbert

Why Agile IT is Not an Oxymoron

Agile businesses are faced with a problem: Every business is trying to move faster Almost every facet of business relies on IT Corporate IT is notoriously slow Having been in IT for the last 20+ years, it is definitely painful to write the last line bullet point. Being IT professionals,... Read More

Cloud, Featured, Mobile

Feb 03, 2014 By Dylan Steele and Malachy Walsh

Building a Mobile App: Making Two Business Stories Seamless

For every great mobile app, there are two stories. There are two sides of a business that must come together–seamlessly–to create one beautiful mobile experience. Quite simply, there is the story of the technology behind the app. And there is the story of the final experience – the UI layer users... Read More

Mobile, Platform

Jan 31, 2014 By Becca Krass

5 Fundamentals for Generating Leads (And the Apps That Help)

Lead generation can get complex quickly, so let's establish the basics before we even consider mentioning any marketing apps from the AppExchange. Aim Before You Fire Before you campaign for leads, you need to figure out your target. Who are your current customers? Which titles... Read More

Marketing, Mobile, Sales, Small Business

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Ways Cross-Device Tracking is Already Changing Sales

Marketing and IT: Star Crossed Lovers or Match Made in Heaven?

6 Smart Reasons to Run Your Company on a Cloud Platform

How to Give Your Business a Mobile Makeover

The Anatomy of a Mobile App

5 Best Practices for Mobile Marketing

Why Agile IT is Not an Oxymoron

Building a Mobile App: Making Two Business Stories Seamless

5 Fundamentals for Generating Leads (And the Apps That Help)

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First