360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 31, 2015 By Jessica Kremer

Warm Up With the Winter '16 Release

Get ready to warm up with Salesforce’s Winter ‘16 release. In the Winter ‘16 release, we have reimagined the Salesforce experience. With more than 150 new and improved features, you can now create 1-to-1 customer experiences, sell smarter, and go faster than ever before. Get ready for a new kind... Read More

Seasonal Release, Community Cloud, Analytics Cloud, Marketing Cloud, Platform, Sales Cloud, Service Cloud, Featured

Aug 28, 2015 By Hilary Givens

Shifting Gears in Automotive Advertising

The automotive industry is one of many industries that have embraced advertising on Facebook, Twitter, and LinkedIn to reach customers in the places and on the devices where they spend their time. Auto advertisers see the value these ads offer car buyers and therefore continue to increase ad... Read More

Marketing, Marketing Cloud, Social, Social Media

Aug 27, 2015 By Matthew Hutchinson

Behind the Scenes: How Predictive Intelligence Drives Exceptional Customer Experiences

Every CMO is concerned with how to deliver a premium customer experience with every interaction. They admire marquee brands like Amazon, Uber and Starbucks who are winning because of their attention to the individual. They recognize that the competition for engagement across the customer lifecycle... Read More

Featured, Leadership, Marketing, Marketing Cloud, Customer Service

Aug 26, 2015 By Matthew Hutchinson

What is Predictive Intelligence—and Why Should Every Marketer Care?

Imagine you’re meeting with your CMO, and she mentions that she’s been hearing a lot of buzz about ‘Predictive Intelligence.’ She confesses that she doesn’t fully understand the term, and asks if you would explain what it is and how your brand would benefit from using it. How would you respond? If... Read More

Marketing, Marketing Cloud, Leadership

Aug 26, 2015 By Scott McCorkle

Announcing the 2015 Marketing Cloud Surfboard Award Winners

Earlier this Summer, we put out a call for submissions to the first annual Marketing Cloud Surfboard Awards. Today, we’re excited to recognize 12 of our top customers for their digital marketing success and innovations. Why the Surfboard? Salesforce CEO Marc Benioff and the entire Salesforce... Read More

Marketing, Marketing Cloud

Aug 26, 2015 By Hilary Givens

Advertising Insights: On-Target Ads, the Growth of Twitter MoPub, Instagram Daily Usage

This week we’re bringing you data in on-target ad rates with premium and programmatic ad placements. In addition, we’ll look at new growth in native ads within the Twitter MoPub marketplace. Finally, the percentage of Instagram users who visit the site daily increases from a last year. According to... Read More

Marketing Cloud, Marketing, Social, Social Media

Aug 19, 2015 By Zachary Reiss-Davis

Advertising Insights: Mobile Ad Blocking, Political Ad Explosion, Use of Customer Data

This week, we’re sharing three very different views into the advertising is being transformed, by mobile ad blocking software, the explosion of political ads in the United States, and marketers desire to use their own customer data more effectively. Today, the adoption of ad blocking software in... Read More

Marketing, Marketing Cloud, Social, Social Media

Aug 19, 2015 By Matthew Hutchinson

Experience the Dawn of the Digital Marketer: Register Now for the Marketing Cloud Product Keynote

This is an incredibly exciting era to be a marketer. At no time has the pace of changes been so great, or the imperative to embrace them so critical. Providing cohesive, 1-to-1 experiences for every customer across the entire marketing, sales and service lifecycle is no longer a vision. It is the... Read More

Dreamforce, Marketing, Marketing Cloud

Aug 14, 2015 By Marta Lawrence

Ready? Action! Enter the Dreamforce Film Festival and Win Big

Have you ever dreamed of being a film director? Whether you’re a movie buff—or have hidden aspirations to be the next Spielberg—Dreamforce is giving you the chance to let your creativity shine (and win some really cool prizes). The Dreamforce Film Festival, which will be held throughout Dreamforce... Read More

Marketing Cloud, Marketing, Featured

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Warm Up With the Winter '16 Release

Shifting Gears in Automotive Advertising

Behind the Scenes: How Predictive Intelligence Drives Exceptional Customer Experiences

What is Predictive Intelligence—and Why Should Every Marketer Care?

Announcing the 2015 Marketing Cloud Surfboard Award Winners

Advertising Insights: On-Target Ads, the Growth of Twitter MoPub, Instagram Daily Usage

Advertising Insights: Mobile Ad Blocking, Political Ad Explosion, Use of Customer Data

Experience the Dawn of the Digital Marketer: Register Now for the Marketing Cloud Product Keynote

Ready? Action! Enter the Dreamforce Film Festival and Win Big

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First