Empathy is powerful. The ability to put yourself in another’s shoes to better understand their situation and point of view can build connection and trust.
As your small or medium sized business (SMB) moves into the new normal, it’s vital to connect with your customers in an empathetic way. They...
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“We want to ensure our residents feel safe at the place they call home.” That’s what Eric Rodriguez, VP of Operations at Real Estate startup Common says when sharing how they help renters navigate the COVID-19 pandemic.
The New York City-based startup serves the coliving market with more than 2,000...
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Trying to make sense of the Paycheck Protection Program (PPP)? The loan program was launched by the Small Business Association (SBA) in early April 2020 to help small businesses keep their workforce employed during COVID-19.
When initially created by Congress, the PPP emergency relief fund...
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Recently, I had the pleasure of interviewing Dallas Mavericks owner, Shark Tank judge, and famed investor and entrepreneur, Mark Cuban. Cuban has been a champion for small and medium businesses (SMBs), personally answering questions on LinkedIn and Twitter, sharing expert tips, and even encouraging...
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Small businesses need our help now more than ever. Over the past few weeks, I’ve been supporting my favorite San Francisco small businesses, Noe Valley Pet Company and Barons Quality Meat & Seafood, by safely purchasing at a distance.
But beyond the personal, it’s important for corporations to...
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Amy and Ben Wright recently temporarily shut down their five coffee shops in Wilmington, North Carolina, laying off over 120 employees, and moving their entire business online, all in one week. For the Wrights, it was a painful decision, especially because many of their employees who have...
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Many small- or medium-sized businesses (SMB) are in uncharted waters right now. As business leaders, this is time to consider what you and your sales teams can do for customers by being there for them.
Here are five simple and effective ways your SMB can lead with compassion:
1. Reframe...
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We are in a challenging time. It has made me reflect on the many things we take for granted. And everything that once made our lives easier, from office space to public school for our children to the convenience and dependability of small businesses.
There’s the restaurant you can depend on for a...
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Fourteen years ago, Bernard and Stephanie Morgan started a company with a cardboard table and two spare laptops in their garage. Their small business, ICS+, focuses on customized software for building automation systems. For example, think of a universal remote, but for a building.
Bernard and...
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