To stay profitable and competitive in a crowded business landscape, organizations must constantly try to maximize earnings and minimize expenses. However, accurately determining how well organizational assets are being used to generate profits can be a formidable task.
That’s where profitability...
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In order to get to where you want to go, you need a map. The sales process is no different—by mapping the steps that your organization takes to lead potential customers along the path of purchase, you’ll be more successful in reaching your goals. Here are five valuable tips to help you map your...
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New leads help offset the inevitable customer attrition experienced by every business, bringing in new blood and new opportunities to develop enduring business relationships. However, if the cost of locating and nurturing these leads is too high, then organizations may find themselves reaping too...
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Successful business negotiations require a specific skill set. However, these skills have more to do with diplomacy and understanding than many business leaders might think. Here are five professional skills that can help you close business deals profitably, quickly, and amicably.
When you strip...
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The best sales teams are those that know how to influence people. But while certain salespeople have an innate understanding of the skills necessary to persuade potential buyers, there are others who need development in those areas. The good news is that with a basic understanding of certain...
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Technology is constantly evolving, and businesses are becoming more and more dependent on technology to run their businesses efficiently. Here are just some of the ways technology has changed business for the better; by streamlining sales techniques and the sales process.
Gordon Moore predicted...
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Your business is only as good as the leads you generate, so finding high-quality leads should be your first priority. While there are many familiar and dependable ways to generate leads online, there are also many less obvious—yet equally effective—methods you might be overlooking. Here are a few...
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You focus your marketing efforts on your customer, but before you ever get to the customer, there are producers, distributors, retailers — every link in the distribution chain is another client, each with their own concerns and preferences. In order to make your marketing efforts work, you have to...
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‘The customer is always right.’ For businesses that rely on consumers to provide direction and profit, no adage or truism so perfectly sums up the supplier-purchaser relationship. Of course, in order to be right, customers have to be heard. Luckily, modern technology makes it easy for customers to...
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