More and more organizations are providing customer service tools to encourage consumers to have greater interaction with their brand. In this article, we list 12 useful customer service technologies you can use to empower your customers.
Online communities, live chat, customer portals and mobile...
Read More
Sales, meet your new BFF, marketing. I know you’ve sometimes been separated, and occasionally you’re at odds, but I think from now on, you’re going to find that you are inseparable, forever-linked besties, two-of-a-kind pals.
What makes us so sure? The Content Marketing Institute’s 2015 B2B...
Read More
For all of the internet's world-changing bravado and talks of disruption, it basically boils down to a digital communication tool.
What really makes the internet so special is its unfathomable reach. In 2014, the number of internet users in the world exceeded 3 billion, or approximately 40% of...
Read More
Once upon a time, small businesses had to think small. Mom and pops were the mice of the business world, scrambling for crumbs and scratching out an existence in their niche market, hoping that the big guys didn't open next door.
One core problem facing smaller companies' growth are the lack...
Read More
Curiosity has gotten the short end of the stick in history.
For the most part, when history's biggest thinkers have made breakthroughs in their respective fields, it's intelligence that got the marquee. However, without curiosity, the ability to to want to explore, to take apart, and to...
Read More
For years, imagination and modelling propelled the very sci-fi idea of computers running our lives. Think of people in the late 1960s imagining our life now — as illustrated in this 1969 film from the Philco-Ford Corporation that reveals what life will be like for a family living in...
Read More
Has Salesforce changed your business, website, or life? If so, please fill out this form to be featured in a customer story. If chosen, we'll share your story on our blog and our social channels!
The ancient proverb from Chinese philosopher Lao Tzu tells us: A...
Read More
When it comes to acquiring new leads, many businesses tend to put their faith in telemarketing. However, with more options available than ever before for getting in touch with customers, those organizations that branch out with their marketing strategy find that they’re able to reach better...
Read More
Many entrepreneurs define themselves as free spirits, unfettered by convention. However, while these traits may be real boons to the creative process, there are times when it pays to do things by the book. This is especially true when it comes to devising a viable marketing strategy. A detailed...
Read More
