Every year, the Super Bowl attracts millions of eager advertisers looking to get in front of viewers from all over the world. In recent times, the big game has gotten just as much attention for its commercials as it has for its athleticism.
We know this is true not only from TV viewership data, but...
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There’s no doubt about it: Social media is hard work. Maybe one reason is that there are so many people using social networks. That includes 2 billion monthly users on Facebook, 1.5 billion on YouTube, 700 million on Instagram, 328 million on Twitter, and 255 million on Snapchat (and that’s not...
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Once primarily text-based, social media has become a visual medium. Driven by ease-of-use and the ability to instantaneously upload images from any device, people are sharing more photos on social media than ever before. In fact, according to Deloitte, 2.5 trillion photos were predicted to be...
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Social media marketing can be a difficult space to navigate. Success requires timeliness and a certain degree of impulse, but also meticulous planning. You have to be authentic but calculated, consistent but flexible.
These challenges are compounded for healthcare marketers, who run up against an...
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We've been tracking the social buzz around the Super Bowl using Salesforce Marketing Cloud Social Studio for a few years. As far as the game goes this, year feels pretty familiar. With an intense fourth quarter comeback, the Patriots again took the championship. There were breakout ads that...
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Well, it's that time of year again. We’re heading into the holidays, and with it the busiest marketing and retail season of the year, including Black Friday and Cyber Monday. Customers will not only rush to stores and online retailers, but will also flood social media with conversations around the...
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We're all fans. Whether you're passionate about your college team or the big leagues, the way we show our passion is by wearing our team's colors. LIDS is in the business of making that connection between fans and their teams. With hundreds of stores, a global e-commerce presence and...
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The Super Bowl is undoubtedly one of the biggest marketing events of the year, and with people glued to their devices and brands clamoring to break through the noise, it’s sure to be another big display of marketing creativity and engagement.
While many hardcore football fans will tune in just to...
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The Marketing Cloud, the most
comprehensive social marketing suite, announced its next generation of analytics tools that
help companies shift from passively listening on social media to generating
business results as they turn insights into action.
Marketing
Cloud customers can access...
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