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Michael Litt
Michael Litt is the CEO and co-founder of Vidyard (www.vidyard.com), a video marketing platform helping marketers measure the impact of their video content.
This article was written by Vidyard, a Salesforce partner.
Last year, Americans received 26 billion robo-calls — prerecorded messages from spammers — on their phones. That’s up 46%, and there’s a similar spike in unwanted email, texts, and — yeah — LinkedIn requests. Spam has reached a crescendo...
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If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find...
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Effective lead scoring means sales teams receive higher-quality leads and can focus on those with the greatest potential to convert. Implementing a great lead scoring model can put you on the fast track for increased productivity from your sales team, higher conversion rates, and a larger bottom...
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When it comes to high-performing sales reps, it’s easy to speculate as to what they’re doing differently from the rest of your team (are they simply better at discussing problems with prospects? Are they especially charming?), but, at the end of the day, sales superstars are able to deliver...
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More than 80% of B2B marketers are now reporting great success with using online video as a lead generation and qualification tool. But as many of us are learning, online video is no longer just for marketers. Because of its unique ability to educate and engage, online video is now being...
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When it comes to delivering worthwhile content, it’s important to ‘be where your audience is’ and give them something highly useful. In other words, if your audience is mobile–as we’re seeing–you too must be mobile. If they expect or prefer certain formats, you should use these formats, and so...
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There’s always room in any organization for better alignment between marketing and sales. Videos happen to make it incredibly easy to create a more unified outbound message. While your marketing team might be responsible for producing your creative video campaigns, it’s important that you are...
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You’ve likely heard the advice that it’s better to show rather than tell. In other words, use something visual to evoke emotion, paint the bigger picture, connect, and make your message count. When trying to collaborate with groups, coworkers, and even prospects, isn’t it better to show someone an...
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There is room in any organization for better alignment between marketing and sales, and videos happen to make it incredibly easy to create a more unified outbound message.
While your marketing team might be responsible for producing creative video campaigns, it’s important that you are sharing...
Read More
