Michael Litt

Michael Litt is the CEO and co-founder of Vidyard (www.vidyard.com), a video marketing platform helping marketers measure the impact of their video content.

Mar 14, 2014 By Michael Litt

How to Close More Sales Deals with Video

Trust is a fundamental component of any good sales relationship, and – as any great salesperson knows – you can create incredible trust with a personal connection. All of your efforts to humanize your brand and connect with customers are worthwhile because people ultimately want to do business... Read More

Marketing, Sales

Jan 22, 2014 By Michael Litt

3 Questions Every Video Marketer Needs to Answer Now

Although marketers want to create tons of video to meet the ever-growing demand from savvy and independent customers, good intentions have yet to translate into measurable results for most. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom... Read More

Marketing

Jan 16, 2014 By Michael Litt

How to Use Video to Drive Sales

Content marketing experts insist that businesses need to be customer-focused rather than product-focused. This is true; your content can’t be all about you or what you sell. In the B2B space, however, this can get confusing. Sales teams need videos speaking directly to the benefits of products to... Read More

Marketing, Sales

Dec 23, 2013 By Michael Litt

Why Video Marketing Has More to do With CRM Than You Think

When you hear the words ‘video marketing’, you likely think about your efforts on YouTube or the latest video you’ve seen from a popular brand, but I want to get you thinking about using video for sales enablement and generating pipeline. In fact, I’ve got a terrific example to share about how... Read More

Marketing, Sales

Nov 08, 2013 By Michael Litt

How to Produce Effective Video Marketing Throughout the Sales Funnel

SalesforceLIVE video series While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video... Read More

Marketing