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Michael Litt
Michael Litt is the CEO and co-founder of Vidyard (www.vidyard.com), a video marketing platform helping marketers measure the impact of their video content.
Trust is a fundamental component of any good sales relationship, and – as any great salesperson knows – you can create incredible trust with a personal connection. All of your efforts to humanize your brand and connect with customers are worthwhile because people ultimately want to do business...
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Although marketers want to create tons of video to meet the ever-growing demand from savvy and independent customers, good intentions have yet to translate into measurable results for most. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom...
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Content marketing experts insist that businesses need to be customer-focused rather than product-focused. This is true; your content can’t be all about you or what you sell. In the B2B space, however, this can get confusing. Sales teams need videos speaking directly to the benefits of products to...
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When you hear the words ‘video marketing’, you likely think about your efforts on YouTube or the latest video you’ve seen from a popular brand, but I want to get you thinking about using video for sales enablement and generating pipeline.
In fact, I’ve got a terrific example to share about how...
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SalesforceLIVE video series
While most marketers are aware of the incredible
effect video can have as part of the marketing mix, I still see a lot of B2B
brands create top-of-the-funnel explainer videos and call it a day. This is a huge
mistake as a worthwhile video...
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