Laura James

Laura is Senior Product Director at Salesforce Success Cloud. She has 20+ years of leading transformation initiatives, lean process excellence, agility and bringing innovative products to market. She currently leads the Expeditions Product for Salesforce and is helping our customers reach their most ambitious digital transformation goals and has a passion for emerging technologies, including Artificial Intelligence and IoT.

Mar 26, 2018 By Laura James

Equal Parts Culture and Customer, Then Add a Touch of Experimentation and Governance: Your Recipe for Sustained Innovation

At high altitude the air changes considerably; it becomes drier and holds less oxygen. Above 3,000 feet the boiling temperature of water drops 6 degrees, and baking must be adjusted to account for the changes in the air. Baking the perfect cookie at altitude doesn’t just happen; it takes extra... Read More

Customer Success, Innovation

Jan 24, 2018 By Laura James

What's Next With the Fourth Industrial Revolution? Using AI to Fuel Customer Success

One of the most frequently discussed topics in business today is artificial intelligence (AI) — it’s also arguably one of the most critical technologies driving the Fourth Industrial Revolution. A quick AI search on Google returns over 100 million results. The impacts are mentioned in daily... Read More

Customer Success, Artificial Intelligence

Jan 25, 2018 By Laura James

What’s Next With The Fourth Industrial Revolution? Using AI to Fuel Customer Success

AI is quickly seeping into our consumer lives and already acting as our ‘advisor. Imagine if an automated customer success advisor can be equipped with powers to plan, empathize, imagine, perceive, analyze, communicate and predict a strategic business decisions.... Read More

Commerce, Shopper Experience, Artificial Intelligence, Predictive Search