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Heike Young
As content strategy director at Salesforce, Heike Young researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more. Connect with her on Twitter @youngheike.
In the context of the omnichannel mix, social media is at the epicenter of innovation. Not only does it have incredible capabilities for listening and publishing, but it’s also the nucleus for modern direct-response advertising for demand gen.
Now with emerging products like Facebook Messenger,...
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There’s only a week and a half left in 2016, and we’ve noticed one particular phrase that keeps popping up in emails and meeting invites: planning for 2017.
By now, there's no doubt that social media is crucial for the B2B space. Because regardless of whether you're selling highly complex B2B...
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Students, prospective students, faculty, and donors are just a few of the audiences that marketers in higher education seek to reach daily. Tackling a social media strategy in academia involves many moving parts and unique challenges. How do you present a unified message to a diverse group of...
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It all started with a sticker.
When Indiana got a reputation as a less-than-welcoming state for all amid new legislation, Josh Driver saw an opportunity.
Josh's vision was to make it easy for consumers to find businesses that serve everyone. So he launched the nonpartisan Open for Service, a...
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If learning more about B2B content marketing trends is on your priority list, you’re in luck. The Content Marketing Institute (CMI) has recently put out its Annual B2B Content Marketing Report, previewing the outlook and top trends for 2017. The report, now in its seventh year, is full of highly...
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For small and midsized businesses, growth is always the goal. Maybe 2017 is the year you finally plan to take your industry by storm. When many business owners start planning for growth, they think: we need a marketing department.
But nontraditional companies like Facebook have actually forgone a...
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This is the week. Predictions will be made, sales will be analyzed, and customers will visit stores and websites with care — in hopes that great discounts and deals will be there.
For many brands, Black Friday is the single biggest shopping day of the year. And for most retailers, it certainly...
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In the 1850s, John Deere launched The Furrow, an agriculture brand magazine that provided useful content to readers long before “content marketing” was part of the marketing lexicon.
While the idea of content marketing isn’t anything new, the tactics marketers use to create and distribute content...
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Marketers talk about mobile as the future of marketing all the time. We fully acknowledge that customers carry their smartphones with them everywhere; that mobile devices drive more traffic to websites than desktops; and that mobile owns a greater portion of email open rates.
Yet many mobile...
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