Oct 22, 2014 By Anne Murphy

13 Tweetable Marketing Tricks [SlideShare]

'Tis the season for spine-chilling movies, pop-culture costumes, and plastic pumpkins full of bite-sized candy. And I absolutely hate one of those things. I'll give you a hint: There's a scene in the movie Twister (you know, Helen Hunt, Bill Paxton, sad cows, F5... Read More

Featured, Marketing, Social

Sep 23, 2014 By Anne Murphy

Why Content Marketing Is Both an Art & Science [Infographic]

The content marketer is both artist and scientist. To attract and retain the attention of a target audience, marketers are creating visually stunning, creatively crafted, and story-driven content. They're thinking beyond what's been done before, and building digital experiences that allow... Read More

Marketing, Digital Marketing, Content Marketing

Aug 25, 2014 By Anne Murphy

The Best Content Marketing Combines Both Art & Science [Infographic]

Content marketers are part artist, part scientist. The artist understands the power of storytelling and can creatively communicate ideas in a simple, visual, and compelling way. The scientist analyzes data to learn about customers and prospects, understand what content types and tactics... Read More

Featured, Marketing