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The content marketer is both artist and scientist.

To attract and retain the attention of a target audience, marketers are creating visually stunning, creatively crafted, and story-driven content. They're thinking beyond what's been done before, and building digital experiences that allow users to engage with brands in whole new ways.

Marketers also leverage data like never before. With tools such as marketing automation, CRM, and content marketing software, marketers have unparalleled insight into the buyer's journey, monitoring behavior at every stage of the marketing and sales funnel. They track which channels drive the most-and the highest quality-traffic, and the kinds of content that inspire valuable action.

Where there's a successful content marketing strategy, you'll find the the mindsets and goals of the artist and the scientist working together.

Find out more in the infographic below, brought to you by salesforce.com and Kapost.