It's the moment that many sales people dread; the time when the conversation shifts to cost and budget. You may have established a great rapport, but if the client can't afford your product, all of your work may have gone to waste. So how do you successfuly transition the conversation to...
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The marketing industry is undergoing the
biggest transformation it’s seen in 60 years—and it’s
being driven by the social revolution. Today’s leading brands are looking to
completely transform their traditional marketing strategies given the
unprecedented growth of social networks.
Once you
have...
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Once you've finally got that sales meeting on the books, you need to create a presentation. Should you create a slide deck that aids your presentation? Should you give a live demonstration of your product? Is an unscripted conversation best? These are all things to consider when crafting your...
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Your presence in a sales meeting can make or break your chances at making a deal. The way you interact with the people in the room, the solutions you provide, and your overall tone can quickly put you into the good (or bad) graces of your prospects. Bringing resources, telling stories, and asking...
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The prospect of cold calling a person is daunting; everyone seems to be busy, and the approach is hardly scientific. How do you ensure that a prospect will return your call or email? How can you best set up a time to meet with someone? What should you say in that initial phone call or...
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Before you pick up the phone or open a new email to contact a sales prospect, you should already be an expert on the people and organization you are trying to reach. Research is as critical a part of the sales cycle as any other step. If you don't know what you're talking about,...
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With a rapidly shifting world economy, businesses need to figure out new ways to increase sales. Storms are coming and the world is changing. That's part of the message delivered by Tony Robbins in a Salesforce LIVE webcast. It's not quite as simple to adapt as it used to be, and...
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Sign up for the Marketing Cloud webinar with David Meerman Scott on July 25 at 2:30pm ET
Salesforce Marketing Cloud listens to real-time, social media data around major events and industry happenings. Our content team uses this data to create blog posts, data reports and Slideshare...
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For several years, we have discussed the era of converged media, in which paid, owned and earned media have moved out of individual silos and into the same marketing house. This movement has begun playing out within brands' marketing teams, and the same has happened within agencies. But the...
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