With a rapidly shifting world economy, businesses need to figure out new ways to increase sales. Storms are coming and the world is changing. That's part of the message delivered by Tony Robbins in a Salesforce LIVE webcast. It's not quite as simple to adapt as it used to be, and the competitiveness of business is only increasing. 

Fortunately, according to Robbins, you don't need to re-engineer your entire sales process. You just need to find the edge, like an Olympic runner whose .01 seconds makes the difference between gold and silver. How do you adapt to the changing world? Tony Robbins shares these insights:

Don't fall into the trap of saying you know everything

You might have been in the industry forever, but if this is the attitude you take, you'll lose your edge. Hunger gives you that edge. Knowledge is not power, it's potential. Execution will trump knowledge any day. 

Don't overcorrect

There are times to revolutionize, but there are also times to simply tweak to make a correction that can go a long way. Robbins used the analogy of hitting a golf ball, where hitting the ball two milimeters on either side of dead center can cause the ball to go two hundred yards into the rough. What are the little two milimeter execution points that your business can make to change the whole game? Victory is near; it's just a tuneup or small shift away. As Robbins explains, it's the little disciplines that we often ignore that can make all the difference. 

Talk to people one-on-one, and get a chance to look into their eyes

By doing so, you can better figure out realities. If you're a business leader, or a salesperson, you're going to find what is really necessary and what needs to be changed much quicker. This has become much more difficult as the workplace has been virtualized, but the technology exists to make this happen. 

Treat everyone as an individual

To influence somebody, you have to know what already influences them. Most people are really good at influencing, but over a large sales staff, or a large country or region of the world, you have to be able to enter their worlds, and understand who you're dealing with. Know the goals of your salespeople. If you can help people achieve their goals, you're going to be able to help the organization achieve its goals. 

Help your employees achieve breakthroughs

Robbins describes a breakthrough as "a moment in time where the impossible suddenly becomes possible. Where you go from talking about stuff, to doing it." He listed three ways in which you can help your employees undergo breakthroughs: 

1. Create a new strategy. So often, we keep doing what doesn't work. Do the right thing  in the right way. 
2. What keeps us from using our strategy is a story. If your salesperson is not succeeding, you need to listen to that story. Are companies not spending? Are competitors catching up? Get obstacles out of the way that are contributing to the story. 
3. If you're trying to change someone's story without changing someone's state, it won't work. Our state affects our story. Our story affects our strategy and how we execute in our business.