Every marketer understands the importance of providing seamless customer journeys across all phases of the lifecycle. But let's be honest-achieving the objective can seem daunting. Some might even say overwhelming. If that describes your situation, relax! We understand where you're coming from and we're here to guide you forward.
Over the next couple of weeks, you're invited to join us for three webinars that will provide you with real-world, no-fluff guidance for getting started with customer journeys. The interactive discussions will be lead by Salesforce Marketing Consultants who have worked with brands of all types and sizes. They'll start with the basics-and then build-providing you with everything you'll need along the way.
So what do you say? Put some time on your team's calendar, reserve a conference room, and make use of those whiteboards. It will be fun and informative.
Part 1: Using Your Data to Deliver What Your Audience Needs
Come away with high-level goals for your journey and guidance to move forward with your best ideas for 1-to-1 brand experiences.
September 1, 12:00 p.m. EST
Part 2: Creating the Perfect Content for the Right Channels
Take stock of your content (such as blogs, reports, and newsletters) and how you distribute it, then walk through steps to assess untapped types of content that would benefit your customers most.
September 8, 12:00 p.m. EST
Part 3: Mapping Your Customer Journey
Whether you're just starting out with customer journeys or you're looking to expand upon an existing skillset, come away with the tools you need to move forward.
September 15, 12pm EST