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May 28, 2020 By Peter Schwartz

How to Map Your Business’s Path to the Next Normal

Peter Schwartz, Salesforce Chief Futurist, has been speaking with ANZ business leaders about what we can all expect as we move through and beyond this pandemic, and how they can make the best decisions at each stage. Here, he shares his three-stage path to ‘the next normal’.... Read More

Leading Through Change, Strategy, Innovation, Leadership Insights, Future of Work

Aug 14, 2019 By Peter Doolan

3 stages of creating an innovative organisation

Peter Doolan guides us through the recipe to achieving a truly innovative mindset that’ll put your organisation in a position to disrupt not just your own industry, but others as well. ... Read More

Fourth Industrial Revolution, Innovation, Strategy, Leadership

Jul 01, 2019 By Chris Jordan

3 Questions Marketers Need to Ask to Develop Data Strategies

Chris Jordan guides us through data fundamentals to ensure solid foundations are in place to get the most out of this valuable resource, sharing three questions to ask in developing a data strategy.... Read More

Artificial Intelligence, Data Management, Strategy, Marketing

Jun 14, 2019 By Salesforce

Are Marketers Focused Too Much on the Short Term?

Marketers are embracing new technology, but they might not be thinking far enough ahead. Mark Cameron discusses the impact AI will have on the marketing industry. ... Read More

Customer Satisfaction, Marketing, Strategy

Nov 29, 2018 By Salesforce

3 differences between a startup and a small business

What’s the difference between a startup and a small business? A lot! Here are the milestones that mean your once-fledgling startup is ready to take the leap.... Read More

Small Business, Startups, Strategy

Mar 27, 2018 By Salesforce

How to make the sale at a difficult buying team meeting

Navigating buying team meetings – and getting everyone working together – can be a minefield. These three simple steps will help bring everyone onside. ... Read More

Sales, Strategy, Sales Strategies

Oct 05, 2017 By Salesforce

The future of IT – and what’s standing in the way

IT stands at a crossroads of change, poised to become a key business enabler that leads on digital transformation, according to the latest State of IT report.... Read More

IT, Strategy, Developer

Jul 03, 2017 By Tiffani Bova

4 small business growth strategies

Technology, customer retention and business intelligence are fundamental to future SME survival. Here are four small business growth strategies.... Read More

Small Business, Strategy

Jun 30, 2017 By Salesforce

How to overcome 5 common sales objections

The toughest part of any sales job is overcoming a buyer’s objection. Here are some rebuttal techniques to common sales objections.... Read More

Sales, Sales Strategies, Strategy

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