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Jan 25, 2022 By Salesforce

In fewer than 900 words we explain what business strategy is

If you work in marketing, sales or product development, you’ve probably heard the term “business strategy” thrown around a fair bit. But this isn’t workplace jargon – it’s an essential starting point for any business.... Read More

Strategy

Nov 19, 2021 By Salesforce

How the Warehouse Group Tracks Customer Lifetime Value to Deliver a Highly Effective Marketing Strategy

While customer lifetime value is a more complex metric for marketers to measure, the benefits in terms of customer experience and potential for ROI are significant. Here The Warehouse Group’s Michelle Anderson shares the challenges and value of measuring customer lifetime value.... Read More

Marketing, Customer Experience, Strategy, Customer Journey

Oct 28, 2021 By Salesforce

In a Digital-First Economy, Security Will Be Your Competitive Advantage in 2022

Jay Hira and Mark Gabriel share their insights about what to consider when building a cybersecurity strategy including the importance of resilience, making security part of a customer-first experience, and the possibility of cross-organisational collaboration in the future.... Read More

IT, Digital Transformation, Strategy, CIO, Collaboration

Aug 31, 2021 By Salesforce

How to Implement a Business Strategy Framework That Works

Find out how you can start developing your own business strategy framework using the Salesforce V2MOM management process.... Read More

Strategy, Leadership

Jun 23, 2021 By Salesforce

How to Boost Sales Productivity in the New Normal

The pandemic accelerated digital transformation and challenged sales leaders to explore fresh ways to boost productivity. Here, Regional Sales Director Justine Gribble shares her insights for keeping customers and employees engaged – and using the right technologies to help you do it.... Read More

Sales, Sales Strategies, E-Books, Customer Experience, Digital Transformation, Strategy

May 13, 2021 By Tiffani Bova

3 Sales Predictions for 2022

Is the sales funnel still relevant? How should sales leaders measure success? Tiffani Bova explains three trends that are reshaping sales.... Read More

Sales, Thought Leadership, Strategy

Apr 20, 2021 By Renata Bertram

Build Your Marketing Skills With Our New 50 Pro Marketing Tips For 2021 Ebook

Ready to take your marketing skills to the next level? Our new 50 Pro Marketing Tips for 2021 ebook holds insights and expertise from some of ANZ’s brightest marketing minds.... Read More

E-Books, Marketing, Marketing Cloud, Strategy, Practical Tips, Customer Experience, Customer Engagement, Personalization

Oct 12, 2020 By Salesforce

How to Build a Strategy Framework That Works

So, you’ve created your strategic vision, now what? We talk you through how to use our V2MOM method to build your own strategy framework that will lead to a successful delivery of your vision.... Read More

Strategy, Practical Tips

Jul 29, 2020 By Salesforce

In Fewer Than 900 Words We Explain What Strategy Is

The key to business success? It starts and ends with strategy. If you’re unsure what strategy actually is or where to start, Salesforce’s Lee-anne Knight explains.... Read More

Strategy, Work.com

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