Small Business

Aug 11, 2014 By Joanne Jacobs

Small Business Owners: Everything You Know About Marketing Is Wrong

For Australian small and medium businesses, marketing has always been fairly straight-forward. Advertise in newspapers and magazines and perhaps invest in local billboards and you get customers. As a rule, SMBs don’t have the budget for large scale advertising on television, or at sporting... Read More

Featured, Marketing, Small Business

Aug 07, 2014 By Salesforce

How Compelling is Your Sales Story?

Think back to the last time you were asked about what you do. How excited were you to talk about your company, the products and services you sell? How easily did the stories flow about the amazing things you do for your customers? If you’re a small business owner or sales manager and this seems a... Read More

Featured, Sales, Small Business

Aug 05, 2014 By Salesforce

5 Lessons Australian Small Businesses Can Learn From Silicon Valley

As a small business owner in Australia I am always looking for inspiration, innovation and ways to grow my business. Thanks to well-known innovators such as Apple’s Steve Jobs, Facebook’s Mark Zuckerberg, salesforce.com’s Marc Benioff, and newer stars like Aaron Levie from Box Silicon... Read More

Cloud, Featured, Small Business

Aug 04, 2014 By Joanne Jacobs

Reports of the Death of Australian SMBs Have Been Greatly Exaggerated

With big business acquisitions and foreign takeovers of Australian small and medium sized businesses being widely reported in the media, you’d be forgiven for thinking that the Australian SMB market is declining, or dying. It’s not. It’s actually growing. An adequate... Read More

Featured, Sales, Small Business

Jul 23, 2014 By Mark Vozzo

How to optimise your Google Adwords (SEM) Funnel [Slides]

I have been doing search marketing for over a decade now (wow that makes me sound old) and if you do the maths, you'll see that I was optimising websites prior to Google's IPO in 2004. That's right, I was optimising sites to rank well on Lycos, Altavista and Yahoo, back in the day. I... Read More

Featured, Marketing, Small Business

Jul 21, 2014 By Melissa Apte

[Webinar Recording] 3 Reasons Why Your Business Must Enable Customers To Help Themselves

What if you could enable your customers to help themselves – and one another – while building brand loyalty and freeing up your staff to focus on the complex questions? Whether you are starting a small business or growing your small business letting your customers help themselves and each other... Read More

Customer Service, Featured, Sales, Small Business

Apr 21, 2014 By Melissa Apte

Three Marketing Tactics To Grow Your Small Business

If you don’t feel up to speed with the latest marketing methods, here’s a quick guide to help you get started: Email Marketing It’s a tried and true marketing channel – but how can you cut through the inbox clutter, and increase the likelihood that your email will get opened and actioned.1. Test... Read More

Cloud, Marketing, Small Business

Mar 25, 2014 By Salesforce

Small Businesses and the Power of Connected

As customer stories manager, one of the sharpest business minds I've met goes by the name of Jimmy. Jimmy Pomella, operations manager for Melbourne small business Plum Heating & Cooling gets the enormity of powering up your business with cloud apps. Where many... Read More

Cloud, Featured, Small Business

Mar 11, 2014 By Mark Vozzo

Tips from SEO Experts to Help You Rank in a Post "Not Provided" World

It was only going to be a matter of time before Google killed off providing keyword data all together. But don't say we didn't provide some warning. One of our resident SEO experts here at Salesforce, Stuart Leung, wrote a blog about the Keyword "Not Provided" situation back last Oct... Read More

Marketing, Small Business

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Salesforce.com/au

Small Business

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Small Business Owners: Everything You Know About Marketing Is Wrong

How Compelling is Your Sales Story?

5 Lessons Australian Small Businesses Can Learn From Silicon Valley

Reports of the Death of Australian SMBs Have Been Greatly Exaggerated

How to optimise your Google Adwords (SEM) Funnel [Slides]

[Webinar Recording] 3 Reasons Why Your Business Must Enable Customers To Help Themselves

Three Marketing Tactics To Grow Your Small Business

Small Businesses and the Power of Connected

Tips from SEO Experts to Help You Rank in a Post "Not Provided" World

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