Nov 07, 2014 By Salesforce

Showcasing the Power of the Salesforce Ecosystem

You may know Salesforce as the world's leading CRM company but what you may not know is that we also power the largest ecosystem of 3rd party business apps. This was never more evident then at Dreamforce last month in San Francisco where the largest ever expo of cloud vendors and associated... Read More

Cloud, Developer, Featured, IT, Mobile, Small Business

Nov 02, 2014 By Melissa Apte

“What is important to the Future Growth of the Australian SMB sector?"

Research found that while most SMBs cite their product or service as their key differentiator, when you scratch beneath the surface it emerges that in fact it is the how you go to market - rather than with what - that makes the real difference. Ultimately it is this that keeps you alive in a... Read More

Cloud, Featured, IT, Mobile, Sales, Small Business

Oct 21, 2014 By Melissa Apte

How Can YOUR Business Scale, Connect and Grow with Salesforce

Whether you’re just starting a business, starting to grow or you’ve been in business for 10 years - there are ways your business can better scale, connect and grow to succeed. This was the theme for small and medium businesses at Dreamforce - so you can watch the full SMB keynote here, or just... Read More

Cloud, Mobile, Small Business, Social

Oct 14, 2014 By Salesforce

Social Media is about Customer Advocacy, not Sales

SMB Social Series #2 SMBs are confused about what Social Media can achieve for them. But, they are clear on one important thing. According to research by Smartcompany, commissioned by salesforce.com, the most trusted source of information for small businesses in... Read More

Marketing, Small Business, Social

Oct 08, 2014 By Salesforce

Divide and Conquer! Learn How to Segment Your Target Base for Increased Sales

Step 2: SMB Success Series Understanding your customer’s motivation is an important first step in the sales challenge, as we found out in my last post. But, to base your sales strategy on motivation alone is very one-dimensional. It implies every customer is the same - and we all know that... Read More

Cloud, Featured, Sales, Small Business

Oct 06, 2014 By Vanessa Pilon

Career Blueprint: 4 Nuggets of Career Advice from 4 Successful Leaders

In the second of our #FemmeForce events last week we were joined by a quartet of successful leaders. They formed an experienced panel to provide our future leaders with the advice they need to succeed. The result was a complete blueprint for successful career management. Kristi Mansfield... Read More

Collaboration, Community, Small Business

Sep 26, 2014 By Salesforce

SMBs Investing their Social Media Dollars In All The Wrong Places

Social Media Success Series: Part 1 There’s an old joke about a man driving lost in the Irish countryside who stops and asks a passer-by for directions: “if I was going there I wouldn’t start from here” the traveller is told. Some interesting new research shows that Australian... Read More

Cloud, IT, Marketing, Small Business, Social

Sep 25, 2014 By Melissa Apte

SmartCompany Research Reveals 56% Small Business Missing Out on CRM Magic

As I read through the results of the Small Business Technology Survey we recently conducted with SmartCompany, I was reminded of this amusing and yet equally insightful cartoon. Too often people are so immersed in the crazy, frenetic and all encompassing dynamic of their business that when a... Read More

Cloud, IT, Sales, Small Business

Sep 24, 2014 By Salesforce

The Most Valuable IT Skill to Have on Your Resume in 2014 ?

Let’s start by saying what it isn’t. It isn’t DevOps or Big Data or even ERP. It isn’t a niche, hard to use, flavor of the month technology that’s impossible to get trained in and even more difficult to get experience with because only ten organisations in the world use it. In fact, it’s the... Read More

Cloud, Developer, Featured, IT, Small Business

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Showcasing the Power of the Salesforce Ecosystem

“What is important to the Future Growth of the Australian SMB sector?"

How Can YOUR Business Scale, Connect and Grow with Salesforce

Social Media is about Customer Advocacy, not Sales

Divide and Conquer! Learn How to Segment Your Target Base for Increased Sales

Career Blueprint: 4 Nuggets of Career Advice from 4 Successful Leaders

SMBs Investing their Social Media Dollars In All The Wrong Places

SmartCompany Research Reveals 56% Small Business Missing Out on CRM Magic

The Most Valuable IT Skill to Have on Your Resume in 2014 ?

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