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State of the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Dec 12, 2018 By Salesforce

Vision to execution: Overcoming barriers to agile delivery and transformation

The Fourth Industrial Revolution favours organisations that are able to completely transform from within, so many companies find themselves at a crossroads – looking one way at their desire to transform, and the other at an inability to execute on that bold vision.... Read More

Digital Transformation, Customer Success, Innovation, Fourth Industrial Revolution

Dec 11, 2018 By Salesforce

Connections to You Sydney: B2C Trailblazers share their insights

At Connections to You Sydney, B2C service and marketing Trailblazers shared their experiences and talked about how they used data to better connect with humans.... Read More

Events, Artificial Intelligence, B2C Marketing, Customer Service

Dec 10, 2018 By Salesforce

Salesforce Career Stories: Rock climbing the tech ladder

Giordana Rock shares her career journey that took her from studying comms at a Californian university to Lead Enterprise Solution Engineer for Salesforce APAC.... Read More

Salesforce Ohana, Community, Careers, IT

Dec 06, 2018 By Tiffani Bova

AI: The tool that sets high-performing sales team apart

AI isn’t the latest ‘quick fix’ for sales. It’s how the top-performing quarter of sales teams stay focused on their customers.... Read More

Artificial Intelligence, Sales, Sales Strategies, Customer Experience

Dec 04, 2018 By Jo Gaines

Q&A: From slinging chicken to Sales AVP

Her career has spanned chicken, magazines, startups and Salesforce AVP – with a few challenges along the way: Jo Gaines talks leadership, family and … MMA.... Read More

Careers, Community, Leadership, Salesforce Ohana

Nov 29, 2018 By Salesforce

3 differences between a startup and a small business

What’s the difference between a startup and a small business? A lot! Here are the milestones that mean your once-fledgling startup is ready to take the leap.... Read More

Small Business, Startups, Strategy

Nov 28, 2018 By Salesforce

Why Personalised Marketing Is The Future Of Consumer Engagement – And How To Get There

The only way marketers can engage the customers of today is to create intelligent, personalised marketing journeys. Technology is making this possible.... Read More

Commerce, Marketing, Marketing Automation, Personalization, Customer Success

Nov 27, 2018 By Salesforce

Salesforce Career Stories: A Rising Sales Star Shares Her Secret To Success

Jessica McDonald joined the Salesforce Ohana in 2014. Four years on, she’s rocketed her way from a junior sales role to SMB Account Executive – Financial Services. She shares what it takes to be a great Account Executive, why more women should consider a career in technology sales and how... Read More

Careers, Salesforce Ohana, Community, Sales

Nov 26, 2018 By Salesforce

Basecamp 2018: A look into the future

Basecamp 2018 brought the best of the biggest Salesforce event of the year, Dreamforce, to Melbourne. Here’s the insights and advice from the big day.... Read More

Events, Artificial Intelligence, Customer Success, Marketing, Sales

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