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Nov 22, 2018 By Salesforce

Why personalised marketing matters more than ever

AI and data-driven marketing have shifted from optional, rarely used features to customer expectations. In the fourth annual State of Marketing Report, 52% of B2C customers said they would switch brands if they didn’t feel they were receiving a personalised experience. ... Read More

Artificial Intelligence, Personalization, Data Management, Analytics, Marketing

Nov 21, 2018 By Robert Wickham

Salesforce Career Stories: Be part of a dramatically different future

When Robert Wickham joined Salesforce as a Regional Vice President in 2014 it was because he wanted to be part of the future. He shares his career story.... Read More

Careers, Community, Leadership, Salesforce Ohana, Sales

Nov 20, 2018 By Salesforce

Finservs have lost consumers’ trust – and tech can help rebuild it

We’re officially in a trust crisis – with trust falling globally across media, business, government and NGOs. Australia is far from immune, sitting just four percentage points shy of taking the ‘least trusting country’ title from Russia, according to Edelman’s Trust Barometer.... Read More

Financial Services, Customer Experience, Personalization, Artificial Intelligence

Nov 16, 2018 By Tony J Hughes

Dreamforce heralds new levels of sales intelligence

Sales expert, Tony Hughes, tells us his key take-outs from an action packed four days at Dreamforce 2018.... Read More

Artificial Intelligence, Dreamforce, Sales

Nov 15, 2018 By Robert Wickham

AI: Are we creating a superhero or supervillain?

As AI matures and its use becomes widespread, the technology learns what we teach and uses it to do as we instruct, so ethics is a vital consideration in both creation and consumption.... Read More

Analytics, Data Management, Einstein, Fourth Industrial Revolution

Nov 07, 2018 By Salesforce

How to build Australia’s future workplace

The Fourth Industrial Revolution presents enormous opportunity for businesses willing to embrace technology and build a workplace that suits the future of work.... Read More

Fourth Industrial Revolution, Work

Nov 06, 2018 By Richard Socher

3 concepts to thrive in the Fourth Industrial Revolution

Richard Socher shares three key concepts to help businesses embrace the Fourth Industrial Revolution’s opportunities for growth, innovation and productivity.... Read More

Artificial Intelligence, Einstein, Innovation, Thought Leadership

Nov 02, 2018 By Paul Baptist

VBC + Salesforce: A pillar for Cambodian communities

Paul Baptist first joined a Volunteer Building Cambodia build six years ago, and recently had the honour of seeing the 200th frame go up.... Read More

Not for Profit, Trailblazer Story, Customer Success, corporate culture

Nov 01, 2018 By Simon Mulcahy

How to win trust in the Fourth Industrial Revolution

Trust significantly influences customer loyalty, making fostering trust a business imperative in the Fourth Industrial Revolution.... Read More

Fourth Industrial Revolution, Customer Success, Thought Leadership

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