NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Feb 25, 2021 By Salesforce

Infographic: How Customer Service Changed In 2020

Get a big-picture look at the most crucial ways customer service changed in 2020 – and know the trends for 2021.... Read More

Infographics, Service, Service Cloud, Research, Customer Service

Feb 23, 2021 By Salesforce

3 Years of Customer Engagement Trends

Since 2018, our State of the Connected Customer research has tracked a few key trends in particular – trust, customer experience, innovation, and the values that drive loyalty. Here’s how customers’ expectations around each have changed over the years.... Read More

Research, Customer Engagement, Customer Experience

Feb 22, 2021 By Salesforce

Fisher & Paykel focus on customer comfort as consumers spend more on home

Fisher & Paykel retail household appliances around the globe. Their focus has always been on customers and team. As part of Salesforce’s latest episode of Leading Through Change, Fisher & Paykel, walks us through their COVID-19 global response.... Read More

Leading Through Change, Trailblazer Story, Customer Experience, Customer Engagement, Marketing

Feb 19, 2021 By Derek Laney

Here’s What New Customer Service Trends Look Like On The Ground

The State of Service report revealed that the last 12 months have transformed customer service, but what do successful changes look like on the ground? Trailblazers give us the scoop.... Read More

Customer Service, Customer Experience, Research

Feb 18, 2021 By Salesforce

CRM 101: A guide for sales leaders

Wondering what a CRM is and how it can help your sales team? We explore the basics of CRM and look at how cloud-based CRM technology has become a crucial tool for sales teams.... Read More

CRM, Sales, Sales Strategies

Feb 17, 2021 By Gisele Kapterian

Economic Recovery Is Digital and Data-Driven

Reopen. Rebuild. Recover. We can all agree on the destination but how do we get there? One critical element will be digital government. Here, Gisele Kapterian discusses why.... Read More

Public Sector, Data Management, Digital Transformation

Feb 11, 2021 By Salesforce

Salesforce Live: Australia and New Zealand 2021 Is Coming

We have transformed Salesforce World Tour Sydney into Salesforce Live: Australia and New Zealand to bring you an unmissable live brand experience. We can’t wait for you to join us on 24 March.... Read More

Events, Digital Transformation, Salesforcetour, Customer Success, Customer Experience, Events Marketing

Feb 09, 2021 By Merlin Luck

Proven strategies to prepare your SMB for growth

SMB Trailblazers Lawpath and ModularWalls share their 2020 growth stories. Discover how they maneuvered hurdles and modified for success.... Read More

Small Business, Digital Transformation, Customer Engagement, Research, Trailblazer Story

Feb 08, 2021 By Jo Gaines

Want to Win at Data-Driven CX? Trust and Transparency Are Key

There are few more valuable resources right now than data and trust. At their most powerful, they operate hand-in-hand: organisations earn the trust of consumers and consumers are in turn willing to share their personal information in exchange for a richer customer experience.... Read More

Customer Engagement, Customer Experience, Research

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.