Adopting new technology can be a leap of faith. Business owners hope for the best, but accept that things can go wrong. They leap despite uncertainty. It takes bravery, because they’re making a big statement – they’re effectively saying, “I know best,” and forge on with the bit between their teeth,...
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The recent Gartner Business Intelligence (BI) Summit in Sydney provided a great platform for discussion around the latest trends in Australia and New Zealand. For me, the most important trend was how lines of business are taking control of the BI discussion, and are demanding change. ...
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Every year, marketers jump on the bandwagon of what the latest and greatest thing will be in marketing; at the moment if you don’t jump on Snapchat within 12 months you’ll be dead in the water. In this opinion piece, Lee Hawksley...
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From beacon marketing to augmented and virtual reality, there has never been a more exciting time to be in marketing. Technology has opened up a fire hose of new possibilities for marketers to drink from. Question is, how to prioritise these new opportunities?...
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Small businesses across Australia and New Zealand must adopt a digital strategy or risk losing revenue, according to a new report from Deloitte Access Economics (March 2016 release date)....
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Having a look at the influence of Cloud business on the economy globally and locally in Australia. A new study from IDC finds that cloud has an enormously positive economic impact today and will do so for years to come....
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Digital disruption is happening across sales organisations and understanding yourself as a seller helps to overcome digital selling challenges. If you’d like to hear more on this topic, register for our upcoming Mastering Sales in a Digital World seminar with Michael Barnes from Forrester....
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Picture this. You’re a sales rep talking to a prospect on the last day of the month. You want to bring them over the line with a great end-of-the-month discount offer. But, your prospect has to leave immediately for the airport to fly overseas for a board meeting, no time to sign the papers. So,...
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