Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Jul 27, 2015

Dawn of the Digital Marketer

Hundreds of marketers attend the Future of Marketing event in Sydney. Salesforce shares some insights on customer experience quickly becoming the number one decision making factor when purchasing. Diving into McDonald's and L'oreal for their insights on the topic of customer experience.... Read More

Online Marketing, Online Community, Marketing, Social Media

Jul 22, 2015 By Lee Marshall

The Argument for Two-Speed IT

Post on managing the complexity of the enterprise whilst responding to the increasing demands of the business and the challenges of disruptors. ... Read More

Platform, IT, Developer

Jul 16, 2015

How Winning Workers Find Winning Employers

Research shows that average revenue is 20 percent higher in those companies that have the most engaged employees. So, how do the best employers find the best employees? ... Read More

corporate culture, Careers

Jul 07, 2015

Got a Problem? Ask a Salesforce Partner [twitter chat Q&A]

Platinum Salesforce Partner System Partners (http://www.systempartners.com/) worked in collaboration with Salesforce last month to help us kick off a new exciting community initiative. This joint initiative is the very first “Ask a Salesforce Partner” live Twitter Chat. Here's what happened. ... Read More

Cloud, Customer Success

Jul 02, 2015 By Thomas Karemacher

The Quick & The Dead - Why Responding First is Critical

Some businesses rationalise failing to invest in technology on the basis of business size. “We’ll invest when we grow.” Others make do with systems that “do the job” but recoil at the perceived disruption of a technology upgrade. Both don’t wash when being the first responder is everything... Read More

Customer Service, Small Business, Sales Cloud

Jul 01, 2015 By Salesforce

Why it Makes Sense to Have More Women in Your Team

Deloitte Australia announced Cindy Hook as CEO last year. They were among the first accountancy companies to locally recruit a female CEO - cause for Australia to celebrate. But, it's a shame we still see it us something unusual. ... Read More

Careers, Featured, corporate culture

Jun 17, 2015 By Salesforce

Five Winning Strategies from a Successful Female Entrepreneur

One of the first questions asked of Marianella Watman, founder of Popup Brands, was how she coped with the bias women can face? She recalled learning to snowboard. Her instructor told her if she wanted to avoid crashing simply to focus on where she wanted to go.... Read More

corporate culture, Leadership

Jun 15, 2015 By Kayleigh Kahlefeldt

Social Success is About Strategy in Action

Are you winning at social? It wasn’t that long ago that social media for business was a nice to have, rather than a must have. But, businesses are fast waking up to the power of social media as an engagement tool and a critical part of the customer journey in relationship with their brand.... Read More

Social Media, Marketing