Feature

Oct 12, 2022 By Muralidhar Krishnaprasad

What Is a CDP?

Customer data platforms (CDPs) connect a company’s customer data in a single place so different teams can see a 360-view of a customer's interactions with their brand.... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization

Oct 11, 2022 By Salesforce

Automation and Efficiency Are at the Heart of the Latest Customer Service Trends

The latest State of Service report shows that the role of the service agent has evolved into a cornerstone of a successful organisation.... Read More

Customer Service, Service

Oct 07, 2022 By Nichola Palmer

M1 Proves Customer and Employee Experience Go Hand-in-Hand

M1 shares insight into its digital transformation and how it improved employee experiences to take customer satisfaction to new heights.... Read More

Trailblazer Story, Customer Story, Customer Experience, Digital Transformation

Oct 06, 2022 By Salesforce

Ready for the Future of Commerce? Get Inspired by These Tips From the L’OCCITANE Group

The L’OCCITANE Group's APAC CIO reflects on the state of commerce and shares how the business is responding to customer needs.... Read More

Trailblazer Story, Customer Story, Commerce

Oct 04, 2022 By Sanjna Parulekar

What is Salesforce Genie?

Salesforce Genie makes it easy for every business to make sense of all their data from any system, channel, or data stream.... Read More

Innovation, Customer Experience, Future of Work, Data Culture

Sep 30, 2022 By Carol Emert

You Can Build Customer Trust With Values-Based Marketing – Here’s How

Saying what we do is not enough. Our marketing needs to also say why we do it and what we stand for. ... Read More

Customer Experience, Marketing, Business as a Platform for Change

Sep 28, 2022 By Pascal Yammine

How To Move To a Subscription Business Model

Learn how subscriptions can create more revenue from the customers and products you already have.... Read More

Sales, Sales Cloud

Sep 23, 2022 By Salesforce

How to Turn Social Media into a Powerful Customer Service Tool

Find out how to use social media as a customer service tool to improve customer experience and retention.... Read More

Service, Customer Engagement, Data Culture

Sep 22, 2022 By Thomas Lim

How a Digital-First Mindset Can Power Small and Medium Business Growth

A digital-first mindset will help your business be more efficient, more productive, and more customer focused. Find out why.... Read More

Trailblazer Story, Small Business, Customer Story

Editors' Picks

VT-What? How Salesforce Gives Back To ItsRainingRaincoats

Business as a platform for change

VT-What? How Salesforce Gives Back To ItsRainingRaincoats

Over 20,000 New Jobs in Thailand by 2024 in the Salesforce Economy

Digital transformation

Over 20,000 New Jobs in Thailand by 2024 in the Salesforce Economy

In Crisis, IT Leaders Are Keeping Teams and Customers Connected

Technology

Salesforce.com/ap

Feature

What Is a CDP?

Automation and Efficiency Are at the Heart of the Latest Customer Service Trends

M1 Proves Customer and Employee Experience Go Hand-in-Hand

Ready for the Future of Commerce? Get Inspired by These Tips From the L’OCCITANE Group

What is Salesforce Genie?

You Can Build Customer Trust With Values-Based Marketing – Here’s How

How To Move To a Subscription Business Model

How to Turn Social Media into a Powerful Customer Service Tool

How a Digital-First Mindset Can Power Small and Medium Business Growth

Editors' Picks

VT-What? How Salesforce Gives Back To ItsRainingRaincoats

Over 20,000 New Jobs in Thailand by 2024 in the Salesforce Economy

In Crisis, IT Leaders Are Keeping Teams and Customers Connected

Americas

Europe, Middle East, and Africa

Asia Pacific