Apr 22, 2020 By Andrew Albert

Deploy a Crisis Response App to Support Your Workforce and Business Continuity

Over the last month, business practices have changed around the world. Routines are no longer the same, and we’re figuring out where to focus and how to pivot based on changing data and operational considerations. Yet, it’s awe-inspiring to see individuals and teams, all across the world, finding... Read More

Customer Engagement, IT, AppExchange, Apps, Leadership, Leading Through Change

Apr 17, 2020 By Laura Woods

Video: An Overview of the New Programs We've Rolled Out, Responding to the Pandemic

Today, Salesforce Senior Vice President of Employee Marketing and Engagement Jody Kohner provides a lens into the rapid changes taking place at our company as Salesforce adapts to life and work during a pandemic. Guided by the desire to ramp up communication and to provide radical transparency for... Read More

Business as a Platform for Change, Leading Through Change, Leadership, Corporate Culture

Mar 30, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

Mar 26, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 23, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for both senior executives, small business leaders, and those in between. Our goals are simple: 1. to provide thought leadership, tips, and resources from Salesforce and... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change