Feature

May 29, 2020 By Feras Alhlou

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site. For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Leading Through Change

May 13, 2020 By Anna Rosenman

What Is a CMS?

Having read a fair share of blog posts about content marketing, it’s rare that anyone dives into the basics of content management systems (CMS). You’re told to aim high and do more with content, and to do so, will need a CMS. So let’s take a very brief look at what a CMS is and why you need one. ... Read More

Community Cloud, Digital Transformation, IT, Personalization, Content Management

May 07, 2020 By Pierce Quek

How to Overcome Crisis With Digital Transformation

If your business is dependent on foot traffic, chances are you feel the impact of the current crisis. You’re not alone. All companies now navigate this shift in the consumer landscape. What you do to respond to this “new normal” in both the short- and long-term may determine how your business... Read More

Digital Transformation, Platform, CIO, IT

Mar 31, 2020 By Mark Abramowitz

What You Can Do In One Hour to Enhance Your Self-Service

Customers are visiting FAQ pages more frequently, signing into customer portals regularly, and reaching out across all channels for help in navigating the uncertainty during the coronavirus pandemic. As your team works day in and day out to make your customers feel supported and cared for, your... Read More

Digital Transformation, Customer Service, Service Cloud, Leading Through Change, Service

Mar 26, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 24, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud