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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

April 30, 2019 By Adelina Rusu

The CMO/CIO Partnership Shaping the Future of Financial Services

CIOs and CMOs in Financial Services organisations are used to working independently. But now, the two must unite to share expertise, collaborate and deliver the best results for clients – and their organisations.... Read More

Financial Services, Marketing, IT

April 24, 2019 By Jamshed Mughal

Why Marketing Is Transforming, and What You Need to Know to Keep Up

Marketing is now a data intensive and technology enabled function demanding new skill sets of CMOs. How are companies planning for the changed expectations of customers and where do marketing, new technology and data sit within those plans? ... Read More

Marketing

April 18, 2019 By William Robinson

Three Reasons Companies Need a Sales Programs Function to Thrive

You can achieve a more consistent sales rhythm by introducing a function into your company whose sole purpose is to drive a programmatic approach to sales. Let’s explore why this is important... Read More

Sales

April 15, 2019 By Sophie Harmes

Two Ways to Attract Talent and Build Lasting Connections With Your People

Today’s employees don’t just look for a vision when choosing a place to work. More than anything, they look for frictionless, personalised experiences. Here's how to deliver that... Read More

HR, IT

April 11, 2019 By Sylvia Wong

Sell Smarter and Faster: What Went Down at Sales Innovation Expo ‘19

Here are some takeaways from Sales Innovation Expo that we think will have a lasting impact on sales teams everywhere in the next few years... Read More

Sales, Events

April 9, 2019 By Sylvia Wong

Have Retailers and Consumer Brands Forgotten About Customer Centricity?

Customer centricity - we've heard it time and time again. But with the rise of buzzwords like “omni-channel” and “digital transformation”, has the focus on the customer has got lost in the fray? ... Read More

Retail, Consumer Goods, Commerce

April 4, 2019 By Jon Upton

10 Must-Haves for a Successful Digital Transformation

After more than 20 years working with customers on digital transformation initiatives, I've found the key drivers when it comes to delivering a successful transformation can be distilled in to this list of 10 critical elements... Read More

April 2, 2019 By Annabel Fay

6 Must-Know Themes from Retail Week Live 2019

All the big technology and retail trends from Retail Week Live 2019 ... Read More

Retail, Events

March 29, 2019 By Salesforce UK

From Colombia to Dublin, Ireland — Being Your Authentic Self Opens Career Opportunities

Many Salesforce employees have interesting stories to tell about life before they joined the company. But very few can claim to be the first child adopted from their native country. That distinction belongs to Dublin native and Salesforce account executive (AE) John Martin. Here's his story...... Read More

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