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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

January 20, 2020 By Salesforce UK

Using AI to Scale Personalisation in the Age of GDPR

As data privacy and security comes under increased scrutiny, the biggest opportunity for marketers is to differentiate themselves by putting customers’ trust front and centre of every initiative. ... Read More

Marketing

January 14, 2020 By Salesforce UK

7 Essential Sales Skills Of The Modern Salesperson

Here are the sales skills, techniques and personality traits that are indispensable to a good salesperson in today's connected world. ... Read More

Sales, Small Business

January 8, 2020 By Katie Priest

5 Proven Approaches to Increase Adoption of Your IT Solutions

Want to learn more about how insights from your users can help you make smart changes that create engaging experiences and increase adoption? Read on...... Read More

December 18, 2019 By Salesforce UK

How IT Leaders Are Getting Strategic about Security and Trust

Security and trust have moved up the agenda to become IT leaders’ second-highest priority. Here’s how they’re tackling it, while also keeping the way clear for innovation.... Read More

December 17, 2019 By Sylvia Wong

5 Friction Points in the Buyer Journey That Could Cost You Sales

Every interaction either builds or erodes your customers’ trust – and has a direct impact on your win rate. Hunt down these five friction points and try to eliminate them for your business.... Read More

Sales

December 16, 2019 By Carl Henderson

The Top 5 Takeaways from Dreamforce to You London 2019

The biggest ever Dreamforce ‘19 event wasn’t just confined to San Francisco. This year we gathered 4,000+ Trailblazers to hear all the big updates and announcements from across the pond... Read More

Events, Dreamforce

December 13, 2019 By Rebecca Mackenzie

How Do Top UK Service Leaders Deliver Exceptional Customer Experiences?

At the recent UK Service Summit event, Salesforce interviewed Service Leaders from some of the UK’s top companies on how their businesses deliver exceptional customer experiences. Here are their top tips... Read More

Customer Service, Customer Experience

December 11, 2019 By Salesforce UK

Leveraging Acumen Solutions' Expertise to Build Manufacturing Cloud Together

Hear directly from Acumen Solutions about their thoughts on the launch of Manufacturing Cloud, as well as the benefits they expect customers to realise over the coming months and years.... Read More

Manufacturing

December 10, 2019 By Salesforce UK

How to Implement Data-Driven Personalisation in Your Marketing

See how the world’s marketers create connected customer experiences through data, alignment, and AI... Read More

Marketing, Customer Experience

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