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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

July 12, 2018 By Greg Wasowski

Unlocking the Value of Chatbots in Insurance

Find out why chatbots are an appealing and readily available option for insurance companies striving to bring mass personalisation and speed of service to their customers. ... Read More

Customer Service, Customer Experience, Artificial Intelligence, Financial Services

July 10, 2018 By Jamie Merrick

5 Tips for Data Management - the Bedrock of Customer Experience

Here are 5 key tips for harnessing the power of data, based on research we conducted in conjunction with Deloitte Digital... Read More

Retail, Customer Experience

AI Customer Experience Rise of Intelligent Interaction

September 29, 2017 By Nalina Athyantha

AI & Customer Experience: The Rise of the Intelligent Interaction

AI is no longer just a novelty; it’s generating insights that guide decision-making and most importantly of all, helping businesses get closer to their customers... Read More

Customer Experience, Customer Service, Marketing, Artificial Intelligence

September 25, 2017 By Salesforce UK

UCAS Helps More Young People with Immersive Application Experience

We spoke to UCAS's Director of Customer Experience, Marketing and Media about how it’s shaking up support to help more school-leavers achieve their ambitions... Read More

Marketing, Public Sector, Customer Experience

July 20, 2017 By Chris Ciauri

Delivering the Personal Touch When Your Customers Are All Online

84% of Britons rate the personal touch of independent shops as above average to very good. However, shopping in the UK is now mostly done online... Read More

Retail, Customer Experience

July 5, 2017 By Salesforce UK

The Sales-Service Disconnect That's Killing Customer Experience

“I don’t see Sales and Service as two separate things; they’re part of one journey, and we need to figure out how to get from A to B.” – Terence Sorrell, Centrica Connected Home... Read More

Sales, Customer Service, Customer Experience

Salesforce World Tour London 2017 Roundup

June 21, 2017 By Carl Henderson

Salesforce World Tour London 2017: The Ultimate Roundup

Salesforce World Tour London 2017 saw 10,000 people filling the ExCel to hear how their peers are blazing trails in sales, marketing, service, IT, and more... Here's the big highlights... Read More

Customer Experience, Events, Artificial Intelligence

June 8, 2017 By Prina Mandavia

How Marketing Can Drive a Connected Customer Experience

How can Marketing maximise its value to the brand and to its customers? By using a single platform to create a connected, personalised, 1-1 journey for each customer... Read More

Marketing, Customer Experience, Events

June 7, 2017 By Nalina Athyantha

From Transactions to Conversations: The New World of Customer Service

People used to buy products; now they buy experiences. This was one of the key takeaways from Salesforce World Tour London 2017 - read on for more... Read More

Customer Service, Customer Experience

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