Feature

Apr 27, 2020 By Laura Woods

Video: An Overview of the New Programs We've Rolled Out, Responding to the Pandemic

Today, Salesforce Senior Vice President of Employee Marketing and Engagement Jody Kohner provides a lens into the rapid changes taking place at our company as Salesforce adapts to life and work during a pandemic. Guided by the desire to ramp up communication and to provide radical transparency for... Read More

Business as a Platform for Change, Leading Through Change, Leadership, Corporate Culture

Apr 27, 2020 By Enrique Ortegon

Small Businesses Are There for Us – Now They Need Us More Than Ever

We are in a challenging time. It has made me reflect on the many things we take for granted. And everything that once made our lives easier, from office space to schools for our children to the convenience and dependability of small businesses. There’s the restaurant you can depend on for a fun... Read More

Small Business, Leading Through Change, SMB Spotlight

Mar 31, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud

Mar 31, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

Mar 31, 2020 By Steve Schwartz

Building a COVID-19 Resource Page: Tracking the Virus Through Actionable Data

We know during this global pandemic that trusted, and timely information is essential to making decisions for your employees, loved ones, customers, and community. That’s why Tableau and Salesforce have launched a free resource page with data and visualisations on the novel coronavirus and the... Read More

Business as a Platform for Change, Salesforce Ohana, Analytics, Leading Through Change

Mar 31, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for both senior executives, small business leaders, and those in between. Our goals are simple: 1. to provide thought leadership, tips, and resources from Salesforce and... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change