The consumer goods and retail industries faced unique challenges to selling in 2020-2021. This year’s State of Salesforce from IBM takes a deep dive into the industry. Discover what insights were learned here. ...
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The pandemic changed the way we all shop, going direct-to-consumer is more important than ever. Learn how food company KIND creates deeper customer connections with an innovative ecommerce channel.
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European grocery retailers have evolved in the wake of the pandemic, and the industry has changed in surprising ways. Check out the European Grocery Report to see how different countries are adapting to the changes and challenges posed by COVID-19.
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At our Salesforce Live: Switzerland 2020 virtual event, we explored how the COVID-19 pandemic is affecting luxury brands and how they can emerge stronger from the crisis....
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If there’s one thing that differentiates the luxury retail market from consumer goods, it’s giving customers a unique and superior experience with every purchase. But what if you own 20 luxury brands and also need to make efficiencies of scale? ...
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The pandemic transformed the grocery industry across Europe and beyond. While some businesses faltered, many rose to the challenge. Read our latest blog to see how leading grocery retailers and brands are adapting to change – and what to expect in the year ahead. ...
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To keep up with the increasingly connected modern consumer, retailers need to evolve or face getting left behind. Read on to discover how consumer behaviour is changing in the New Normal, and how retailers can build a future-proof strategy to do better business....
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The retail industry has seen rapid technological acceleration, and the digital imperative is here. Read on to see how Belgian food retailer Delhaize is using digitalisation to give its customers better experiences....
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