Get inspired by Trailblazer Denise Atkinson, who retrained from a senior marketing leader to start a successful career in the Salesforce ecosystem...
Read More
Continuing to drive marketing value is key to delivering excellent CX and boosting revenue. Read on to find out why Salesforce CDP is a marketer’s secret weapon....
Read More
Everyone talks about the marketing funnel (or conversion funnel). Here’s what the funnel means, and how you can define it in your business.
...
Read More
A Marketing Cloud certification has many benefits for job seekers in today’s competitive market. Learn from three certified students and how their marketing cloud certifications prepared them for success....
Read More
Marketing
In a competitive climate dominated by loud voices and big advertising spends, digital marketing helps businesses reach their ideal consumer. But how can these businesses know how effective their marketing is, and what steps can they take to improve it?
...
Read More
The 7th Salesforce State of Marketing report is here! Discover why 78% of marketers think new and re-prioritized metrics are here to stay - and so much more. ...
Read More
Learn four ways in which two inspirational leaders underpin success and a great customer experience in today’s challenging environment. Read on to uncover tips from Elke Laeremans, CIO/COO at Belgian shoe company Torfs, and André van Troost, CEO at Dutch farming robotics company Lely....
Read More
