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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

July 17, 2020 By Salesforce Canada

How SMB Owners Can Be Productive From Anywhere

Their companies might be described as small or medium-sized, but the average SMB owner’s to-do list can loom pretty large. Besides cultivating new customers or providing help to existing ones, the day in the life of running an SMB can also include a lot of managing, hiring and putting out various... Read More

Small Business

July 15, 2020 By Salesforce Canada

7 Ways Of Giving Your Customer Service Agents Autonomy

There may be companies hard at work at developing vehicles that drive themselves, or robots that handle factory tasks without much supervision, but customer service agents are often still far from autonomous by comparison. Almost from the moment they arrive at a contact centre, an agent’s schedule... Read More

Customer Service

July 13, 2020 By Salesforce Canada

How To Segment Your Email Marketing Campaigns

No one signed up because they wanted to be a lead in your marketing database. This may be hard to accept at first. After all, if someone handed over their email address they obviously knew they would eventually be contacted by the company, right? They must have understood they would start getting... Read More

Email Marketing

July 10, 2020 By Salesforce Canada

10 Ways to Create an Email Marketing List

Don’t be fooled by email’s long legacy. It was invented in 1972, but email can still achieve better metrics than its younger online counterparts, such as social media. Email marketing reigns when it comes to grabbing attention, building brand loyalty, and — that holy grail — enticing customers to... Read More

Email Marketing

July 8, 2020 By Salesforce Canada

The Play-By-Play On MLSE’s Effort To Bring Toronto Back To Its Feet

By Chef Chris Zielinski, Culinary Director, MLSE On June 13, 2019, the Toronto Raptors won the 2019 NBA Championship, for the first time in franchise history, and marked a historic moment at Scotiabank Arena in terms of teamwork, all-out effort and community spirit. Though we might never have... Read More

Customer Story, Leading Through Change

July 6, 2020 By Salesforce Canada

What To Do When Tech Issues Interrupt Your Demo

“Whoops!” If there is only one word a salesperson should never utter while conducting a product demo in front of a customer or prospect, that’s the one. Though there are variations on it, that “Whoops” is a place-holder for what everyone watching the demo knows is going on in the salesperson's... Read More

Sales

July 3, 2020 By Salesforce Canada

How To Measure Your Marketing Without Data

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the... Read More

Marketing, Data Management

June 29, 2020 By Salesforce Canada

7 Important Things to Remember When Scheduling Social Media Posts

Log in to Twitter and look at what shows up in your feed. Now blink. By the time you open your eyes, you might see a flurry of new tweets popping up, and the ones you had begun to scan are already difficult to remember. This same exercise will play out pretty much the same way whether you try it... Read More

Social Media Marketing, Marketing

June 26, 2020 By Salesforce Canada

Quiz: Are You An Active Listener?

Unless they’re being particularly direct — and feel compelled to proactively further your professional development as a salesperson — you’ll rarely hear a customer say something like, “You’re not actively listening to me!” The consequences of failing to develop active listening tend to be less... Read More

Sales

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