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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

April 9, 2020 By Salesforce Canada

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 42% of Canadian small businesses are worried about having to close permanently as a result of the novel... Read More

Leading Through Change, Customer Engagement, Commerce, Commerce Cloud, Retail, Ecommerce, Digital Transformation

April 6, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

April 3, 2020 By Mike Micucci

How to Keep Your Commerce Site Running in a Time of Crisis

Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on... Read More

Customer Engagement, Commerce, Commerce Cloud, B2B Commerce, Customer Experience, Leading Through Change

April 1, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud

March 30, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

March 26, 2020 By Sarah Franklin

5 Things We’re Doing Now to Help Our Employees Navigate Work

The phrase "at work" has, for many of us, always meant a physical space — the office. But now companies, communities, schools, and organizations of all kinds are reconciling how to adjust to working from home. This immediate shift at this scale poses an interesting question — how do we... Read More

Collaboration, Leading Through Change, Future of Work, Corporate Culture, Salesforce Ohana

March 24, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for both senior executives, small business leaders, and those in between. Our goals are simple: to provide thought leadership, tips, and resources from Salesforce and... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

How to Turn an In-Person Event Into a Compelling Virtual Experience

How to Keep Your Commerce Site Running in a Time of Crisis

How to Maintain Customer Relationships While Working Remotely

How to Communicate With Customers During Times of Crisis

5 Things We’re Doing Now to Help Our Employees Navigate Work

Helping Business Manage Through Crisis

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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