Apr 11, 2013
By
John Goodman
Myth: “Service is nice, but price wins customers–look at Wal-Mart!”
Fact: Some customers may buy on price, but most customers will pay a premium for great service.
My “Exhibit A” is Starbucks, which my editor calls “FourBucks”. Why would anyone ever pay four dollars for a cup of coffee??...
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Customer Service,
Service Cloud