Email is an easy way to get your message out to lots of prospective customers. Unfortunately, everyone else trying to sell something does the same thing, so those customers have to wade through 100+ emails a day just to find the ones they care about. Usually, those are the ones needed to get their...
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Seagate Technology has been in the data business since 1978. As a global leader in data storage solutions with over 50,000 employees worldwide, they have been developing amazing products that enable people and businesses around the world to create, share and preserve their most critical memories...
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Do you ever start out a sales presentation strong, only to lose confidence toward the end of the meeting? Closing the sale is one of the most intimidating parts of the sales process—but it’s also the most important.
If you can’t regularly close sales, you’ll never make a great living as a...
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After spending a decade working in the industry, our CEO and founder, Marc Benioff, was ready for a break. He took a sabbatical, rented a beach hut in Hawaii, connected with the local people and customs, and discovered the concept of Ohana. In Hawaiian culture, Ohana represents the idea that...
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When it comes to looking at a year in review, we’re all susceptible to binary thinking. We tend to see a year either as a good one or as a challenging one. That’s a mistake.
It distorts our ability to learn deeply and grow fully as professionals. Good years become the ones where we tend to just...
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Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales. As machine learning and predictive analytics technologies have rapidly matured, a whole community of forward-looking sales and marketing leaders are emerging as...
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We’ve all had interactions with salespeople that left us more irritated than eager to buy. Maybe they tried the hard sell too early on, or didn’t really listen to what your needs were. As good as their intentions might have been or how right the product or service was for you, you left the...
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Your company is unique. You face your own specific set of business challenges as a result of your particular industry, region, and size. That’s why you chose Salesforce! Salesforce is the ideal platform for customization. It lets you create custom fields and objects so you can tailor its solutions...
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The worst thing you could do going into 2017 is to create a budget based on the way you do things today. Oh sure, you’re looking at conversion rates and reallocating what you are spending on the least successful channels to the most successful, but what about the things you haven’t yet tried?
Here...
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