360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 31, 2015 By Michael Harris

The Godfather of Insight Selling – An Interview with Geoffrey Moore

Everyone in technology knows of Geoffrey Moore as the author of “Crossing the Chasm.” His book has sold over 1 million copies, and crossing the chasm has become a metaphor that is universally used by companies with complex products to explain why they struggle to sell to the mainstream market. But... Read More

Leadership, Sales

Mar 30, 2015 By Phil Samenuk

Walking in Your Customer's Shoes — Whether They're Louboutins, Nikes or Barefoot

As AE's at Salesforce, we're told from Day 1 to get our "face in the place" and build rapport with our customers and prospects — but what does this actually mean? I've been with Salesforce for four years, working in offices from San Francisco to Sydney to New York City.... Read More

Featured, Leadership, Sales, Sales Cloud, Small Business

Mar 26, 2015 By Alexa Schirtzinger

The Top 10 Sales Tips for Small Businesses in 2015

Sales is the lifeblood of any small business. Without sales, you have no customers — and without customers, you have no revenue. In 2015, small businesses will face a host of challenges, from evolving technology to informed consumers with sophisticated expectations.... Read More

SMB Spotlight, Small Business, Sales, Sales Cloud, Leadership

Feb 20, 2015 By Emily Stanford

4 Business Lessons from the Academy Awards

This Sunday, awards season comes to a close with the creme de la creme of awards shows: the Academy Awards, a spectacle that’s as much about “Who are you wearing?” than it is about the golden statuette that winners take home at the end of the evening. It may seem like an odd place to draw... Read More

Marketing, Chatter, Customer Service, Featured

Feb 16, 2015 By Russ Fradin

Why Your Company Must Own Employee Engagement

The phenomenon of social marketing has put an emphasis on brand culture. Businesses utilize digital tools to get employees collaborating and encourage them to be the faces of their brand with concepts like employee advocacy. All of this, theoretically, should lead to engagement. Yet a recent study... Read More

Careers, Collaboration, Community, Marketing, Leadership, Social

Jan 21, 2015 By Tibor Shanto

Accountability – The Missing Link In Sales

Accountability is one of those feel good words in sales that gets tossed around but is often interpreted or re-interpreted to meet or suit a narrow and current requirement, rather than the long term and ongoing success requirements of an organization. When speaking about accountability, it is... Read More

Leadership, Sales

Jan 14, 2015 By Alexa Schirtzinger

Kickstart 2015 With These 5 Tips for Business Success

It's a brand new year, and change is in the air: the gyms are packed and people are buzzing with the promise of making improvements and embracing the opportunities that the next year may bring. When it comes to business, a new year presents the possibilities of new prospects, new ideas, and... Read More

Analytics, Apps, Sales, Customer Service, Featured, Platform

Jan 09, 2015 By Adrian Davis

3 Secrets for Selling to the C-Suite

Many sales people miss out on significant opportunities simply because they are not effective at engaging C-level executives. You can dramatically increase your sales performance by applying these three principles: 1. Do Your Homework C-suite executives meet with salespeople all the time. Very few... Read More

Featured, Sales, Leadership

Jan 07, 2015 By Drew Hendricks

6 Advanced Small Business Tips to Improve Customer Service

Running a successful small business can be a struggle. Big-name companies have the luxury of being able to offer greater selection, better locations, and lower prices across all industries. Why, then, do customers keep coming back to small businesses? In many cases, it boils down to service. Small... Read More

Customer Service, Featured, Small Business, Mobile

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Godfather of Insight Selling – An Interview with Geoffrey Moore

Walking in Your Customer's Shoes — Whether They're Louboutins, Nikes or Barefoot

The Top 10 Sales Tips for Small Businesses in 2015

4 Business Lessons from the Academy Awards

Why Your Company Must Own Employee Engagement

Accountability – The Missing Link In Sales

Kickstart 2015 With These 5 Tips for Business Success

3 Secrets for Selling to the C-Suite

6 Advanced Small Business Tips to Improve Customer Service

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First