Apr 04, 2014 By Stuart Leung

Marketing March Madness: How to Achieve Positive ROI on $1,000,000,000

If nothing else, March Madness is appropriately named. For three weeks at the beginning of the spring, men and women across the country shake off the cold of the past winter, drop what they’re doing, fill out a blank bracket and proceed to go absolutely nutty for college basketball. In fact, it’s... Read More

Marketing

Mar 27, 2014 By Stuart Leung

Template for Success: 5 Keys to Creating a Social Media Plan

With social networks becoming more and more ingrained in everyday businesscommunication and gaining widespread acceptance as a marketing channel, your company needs to know how to connect with your consumer base. So, do you have a plan around social media? With dozens of social networks that each... Read More

Marketing

Mar 20, 2014 By Stuart Leung

5 Ways the Internet of Things Will Make Marketing Smarter

The Internet of Things (IoT) may sound like a business buzzword, but in reality, it’s a real technological revolution that will impact everything we do. It's a gigantic wave of new possibility that is destined to change the face of technology as we know it. IoT is the interconnectivity between... Read More

IT, Marketing

Mar 12, 2014 By Stuart Leung

Flappy Bird for the Enterprise: The Marketplace Needs More Business Apps

When it comes to games, entertainment, and social media, there’s always an app for that -- usually many more options that you actually need.  It makes sense that we're saturated with consumer applications because we’re all consumers in one way or another, but even considering this, the... Read More

IT

Mar 06, 2014 By Stuart Leung

Keep It Real: Turn "Qualified" Leads into Qualified Sales Prospects

In an ideal sales world, every sales lead would turn into an accessible, eager prospect, one that move quickly through the sales funnel with no hesitation or objections.  But, as any sales professional can attest, that’s rarely the case. A qualified lead may look good on... Read More

Marketing, Sales

Feb 24, 2014 By Stuart Leung

Selling to Executives: Bringing Your Sales "A" Game to the C-Level

When it comes to selling on the executive level, you obviously can't treat the presentation as any other sales call. Selling to lower or mid-level employees is a multi-step process. If they're not a decision maker, then that person then must persuade their manager or executive to make the... Read More

Sales

Feb 12, 2014 By Stuart Leung

You Never Call Anymore: The Case for Sales Phone Calls Over Email

Online interactions continue to impact the way we do business -- and as we move more of ourselves online, we are also moving away from human interaction. With mobile phones, tablets, cloud technology, and apps, we have access to information and customers wherever we are. And for the most part,... Read More

Featured, Sales

Nov 13, 2013 By Stuart Leung

A Guide to Getting Around San Francisco

There’s a lot of sessions, parties, and events going on in and around San Francisco during Dreamforce, and while it's a compact city it can take time to reach everywhere if you're on foot. Luckily, even without your own wheels, there are several transportation options available to you to... Read More

Sep 24, 2013 By Stuart Leung

Lead Generation: The Differences Between Online and Offline Leads [INFOGRAPHIC]

Just because you have a prospect's contact information doesn't mean they're ready to hand over their credit card, or want to talk to you on the phone. As difficult as obtaining a sales lead can be, it's just one step in the larger sales process. Converting that lead into an actual... Read More

Featured, Marketing