As the internet and digital media become ubiquitous, some conventional advertising platforms are becoming obsolete.
Digital marketing may provide the answer that many marketers are looking for, but what kind of strategy lends itself best to the cyber-landscape?
The answer, surprisingly, may lie...
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It seems as though the next big thing in the tech world is the imminent release of the new Apple iWatch.
As secretive as they're known to be, it's no surprise that Apple has gone years without any official word on when, or even if the watch itself would find its way into customer hands (or...
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All it takes is a short trip on any one of our nation’s highways for motorists to begin wishing the future of the driverless car would arrive quicker.
As evidenced by our daily commutes, human drivers are subject to emotions, poor decision making, and distractions of everyday life that can lead us...
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The sales pipeline is a way for you to envision the abstract concept of the sales process; basically, your prospective sale flows through the steps from new contact, to prospect, to lead, and so on until it emerges as a completed sale on the other end (like water through a pipe).
Of course, things...
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A sales funnel is a great way to visualize the progress of leads as they make their way towards becoming customers, but what happens when that funnel begins to clog? Here’s some advice on how to manage your sales funnel so that the sales pipeline is unclogged; flowing smoothly and your leads...
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For as long as short message service (SMS) has been available, marketers have used it to hunt for prospective customers. It makes complete sense. After all, 98% of all sent text messages are opened, and 83% are opened within three minutes.
This means that in an era in which more and more people...
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A business without the right leads is very much like a car without an engine; no matter what kind of fuel you put into it, it’s not going anywhere fast. However, generating leads isn’t easy and trying to acquire leads in the B2B space makes it all that much more difficult.
Before you can...
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Facebook recently dropped $19 billion (thats a nineteen followed by nine zeros) to acquire WhatsApp, a popular instant messaging service.
The WhatsApp purchase left many industry watchers scratching their heads, until they realized that the service reaches approximately 450 million active users...
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If you haven’t heard about Minecraft by now, then you must have been hiding under a 16-bit block for the last few years.
The Swedish "open world" game centered on breaking and placing blocks has taken the world by storm, with over 14.7 million people having purchased and played...
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