Mar 16, 2017 By Pawan Deshpande

Track the Impact of Your Salesforce Campaign Like a Shadow Wolf

Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. Salesforce’s Software as a Service (SaaS) platform offers companies an interface for case management and task management, allows customers the ability to track... Read More

Cloud, Marketing, Sales, CRM

May 27, 2016 By Pawan Deshpande

Newsletters: The Unsung Heroes of Content Marketing

While newsletters are long-time staples for outbound marketing and direct mail campaigns, they’re sometimes overlooked for digital marketing, despite being one of, if not the most effective tools available. Newsletters greatly boost the reach of your content, and should be integral to any content... Read More

Content Marketing, Marketing

Nov 24, 2014 By Pawan Deshpande

How to Incentivize Your Content Marketing Team

Smart marketers know that content marketing metrics can be used to optimize future strategy. But, these same metrics can also be used to reward and incentivize individual contributors. Incentivizing a content marketing team — similar to how many sales teams function — can keep the team accountable... Read More

Analytics, Marketing