Last year, University of Michigan published a report stating that firms who don't have their own virtual brand community are leaving money on the table -- in fact, the researchers estimate that customers who belong in such a community spend 19% more than customers who...
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“Strategic Communities" is the topic of this month’s Marketing Cloud Twitter Chat, taking place at 2 PM ET on 6/13. We’re looking forward to a lively discussion around the topic and hope you’ll be a big part of that. To get you revved up, here's more insight into succesful customer...
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