Laura Woods

Laura Woods is an Editorial Manager for the Salesforce blog. She both writes and edits content that tells the story of Salesforce — a historic company — and its people, as well as works with our pool of global contributors to publish content that readers will love. Connect with her on Twitter @lo_woods or LinkedIn.

Jul 27, 2018 By Laura Woods

MakeChange: The Story of How Roy Choi is Feeding America

“Even though I was a chef before, the thing that really gave me a second life was all of the neighborhoods, all of the blocks, and all of the streets.” Donning a green Stüssy cap and white t-shirt, chef Roy Choi stood in front of a packed room on a balmy Los Angeles evening to share how he... Read More

Trailblazer Story

Jun 14, 2018 By Laura Woods

Connections '18: 5 Highlights From Day 3

And just like that, another annual Connections event comes and goes. Today, we talked about innovations in marketing and customer service, how to unpack the power of AI in our businesses, and master personalization. The day ended with an inspiring fireside chat with “Scandal” star and activist,... Read More

Connections, Events

Jun 13, 2018 By Laura Woods

Connections ‘18: 5 Highlights from Day 2

From an array of product announcements to a much-anticipated keynote address about the challenges and opportunities of the Fourth Industrial Revolution, and even a tech-break with actor, Adrian Grenier, Day 2 of Connections ‘18 did not disappoint. Here are our top 5 highlights from the most... Read More

Events, Connections

May 03, 2018 By Laura Woods

How Lee Brine and the Vimeo CRM Team Started an Email Program From Scratch

If your boss asked you to create a robust and intelligent email marketing program in less than a year, would you know where to start? This was the question Lee Brine faced the day he joined the video platform, Vimeo, five years ago. “I walked into a database of 15 million users who had never... Read More

CRM, Marketing Cloud

Apr 25, 2018 By Laura Woods

3 Trailblazer Stories to Read on National Tell A Story Day

It seems like every few days a different holiday takes over our social media feeds with photos of puppies (#nationalpuppyday), siblings (#nationalsiblingday), or banana cream pie (we swear, it’s a thing!) — just to name a few. Well, this week is no exception. This Friday, April 27th marks... Read More

Careers, IT, Trailblazer Story, Learning

Mar 20, 2018 By Laura Woods

Barcelona Prepares to Host 2nd Annual dreamOlé Event

Big things often start with small ideas — at least that’s how dreamOlé, the premier Community Event for Trailblazers across the Iberian peninsula, came to be. Now in its second year, the next dreamOlé will take place in Barcelona, Spain on April 27. Two years ago Carolina Ruiz and Laura Diaz... Read More

Careers, IT, Events

Mar 06, 2018 By Laura Woods

5 Inspiring Trailblazer Stories to Celebrate International Women’s Day

This Thursday, March 8, is International Women’s Day. It’s a day meant to celebrate women’s equality, and the social, economic, cultural, and political achievements of women. To honor this celebration, we’re taking a moment to highlight five of the many inspiring women Trailblazers who’ve used... Read More

Careers, Customer Story, IT, Equality, Trailblazer Story, Learning

Mar 06, 2018 By Laura Woods

Atlanta Gears Up for 3rd Annual Southeast Dreamin’ Event

Get ready, Atlanta! Because Salesforce and Pardot Trailblazers from across the southeastern United States will soon be making their way to your city for the third annual Southeast Dreamin’ community event. Hosted on March 15-16 by the local Trailblazer Community, this conference welcomes Admins,... Read More

Careers, Events, IT

Feb 06, 2018 By Laura Woods

A Salesforce Love Story

In our Trailblazer Voices blog series, we’re sharing stories of real people facing real challenges, and finding innovative ways to succeed. These stories are as diverse as our world, ranging from one Trailblazer’s career transition to an ongoing mission to tackle the tech gender gap. Yet across... Read More

Careers, IT, Trailblazer Story