Jim Eup

Jim is an accomplished marketing leader with a strong track record of success in product and solution marketing. Currently, he leads the Financial Services Marketing team at Salesforce. Together, they inspire Trailblazers in the financial services industry to transform their businesses to thrive in the age of the Fourth Industrial Revolution.

Dec 08, 2017 By Jim Eup

How Amplify Credit Union Drove 50% More Leads and 11x ROI with Marketing Cloud

Loud and Clear: The Marketing Hits of Amplify Credit Union Tune in: Hear the full audio from this Dreamforce session now. 11x ROI. 4x increase in revenue. Lead generation up 50%. Intrigued? You’re not alone. A room full of eager early risers gathered first thing on Dreamforce Monday to hear how... Read More

Financial Services, Digital Advertising, Marketing Cloud

Aug 25, 2017 By Jim Eup

Customer Journeys, Loyalty, and Intelligent Tech Set Trends Across New Financial Services Research

The financial services industry is facing a loyalty crisis. While everyday technology makes it easier than ever for consumers and business buyers across every industry to take their business elsewhere, financial services firms must also contend with new fintech firms catering to a digital-first... Read More

Customer Journeys, Industry Report, Marketing Cloud, Marketing