Jeff Dearing

Jeff is a Principal Success Specialist at Salesforce Commerce Cloud. He has twenty years of experience in creative design and the technical aspects of website development. He is responsible for working with clients, partners and design agencies to ensure an enriched user experience based on industry best practices. He has helped launch sites for brands including Brooks Brothers, Lacoste, Uggs, Perry Ellis, L'Oreal, Land᾿s End, vineyard vines, The Limited, Converse, New Balance, Pier 1, and many more.

Feb 06, 2018 By Jeff Dearing

UX Best Practices: Retail Site Navigation (Don't Let Your Customers Get Lost in the Woods)

Imagine a retail and being unable to find what you look for; products may be haphazardly arranged, or you are overwhelmed by choices without a guide. You leave frustrated and the retailer loses a sale. This happens online when you can’t find what you want. The culprit? Oftentimes, bad navigation.... Read More

Commerce, Retail Insights, Ecommerce, Best Practices

Feb 26, 2018 By Jeff Dearing

UX Best Practices: The Checkout Flow

Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.... Read More

Commerce, Retail Insights, Ecommerce