Jamie Grenney

Prior to joining Infer, Jamie spent eleven years at salesforce.com. During his tenure he held various roles across the organization. He was instrumental in defining the inside sales process, pioneered salesforce.com's SMB marketing efforts, and helped shape many parts of the product roadmap. Jamie is well-known for his thought leadership content on topics such as predictive intelligence, sales & marketing best practices, CRM adoption, and social strategy.

Jul 12, 2012 By Jamie Grenney

Picking the Right Social Media Metrics for Your Business

A big part of any company’s social transformation is figuring out what metrics you’re going to track and how to create visibility for the best and worst performing teams. Having a compelling dashboard will help you gain executive support and it is a great way to make the broader organization... Read More

Social Media

Jul 03, 2012 By Jamie Grenney

5 Stages of Engagement Growth: Where Are You Today?

Nowadays most brands realize that they have to actively engage with customers and build up their social media presence in order to be successful. What often gets overlooked is an honest assessment of where they are on that engagement journey. Ant’s Eye View is a social media consulting firm that... Read More

Social Media

Jun 26, 2012 By Jamie Grenney

Marketers Need to Think Differently in the Facebook Era

When salesforce.com was founded 10 years ago we built our business around the website. The model was to generate traffic, figure out how to convert that traffic, and follow up with leads by phone or email. If we weren’t able to get a hold of our leads or if they weren’t ready to buy, we’d add them... Read More

Social Media

Jun 08, 2012 By Jamie Grenney

Friday Wrap-Up with Posts From Across the Salesforce Network

Product Blog (1), Startegy Blog (2), Cloud Blog (2), Community Blog (1), Developer Blog (7), YouTube.com/Salesforce (5), Facebook.com/Salesforce (4) Product Blog Tips, best practices and insight from our product experts Log in as Any User Without First Having Access Granted -... Read More

News

May 31, 2012 By Jamie Grenney

The Rise of the Social Customer

With the explosion of social media channels, companies need to think about how they can share social media guidelines and best practices with their employees. Starting this week, we will bring you a series of posts from our own Salesforce Social Playbook. Check back weekly for new... Read More

Featured, Social Media

May 10, 2012 By Jamie Grenney

Using Enterprise Collaboration for Employee On-Boarding and Training

One of the biggest challenges growing companies face is on-boarding new employees. As Steve Settlmyer once said, the goal is to increase inheritance, shorten the ramp, and elevate the plateau. With the rise of corporate social networks like Chatter, Jive, and Yammer companies are capturing... Read More

Corporate Culture, Sales Strategies

May 03, 2012 By Jamie Grenney

Why Social Matters

Featured, Social Media

Feb 06, 2012 By Jamie Grenney

Facebook going public, Pinterest blowing up; what does it take to go viral?

If you've got a piece of content or a new product, how do you get people talking about it and sharing it with friends? This question has confounded entrepreneurs, product managers, and marketers since the beginning of time. With he dramatic rise of social sites like Facebook, YouTube,... Read More

Featured, Online Marketing, Social Media, Video Strategy

Dec 14, 2011 By Jamie Grenney

Social Media Audit: Key Step To Becoming a Social Enterprise

A big part of the social enterprise transformation is aligning internal roles, processes, policies, and stakeholders. Where you are in that journey is a difficult thing to measure, and therefore, it often gets overlooked. To make sure we are leading by example, we engaged... Read More

Featured, Social Media